The 2024 Edition of The BIG Toy Book is Here!

The Toy Book‘s 40th volume begins with The BIG Toy Book, our annual look ahead, and kicks off the 40th Anniversary celebration for the toy industry’s longest-running print publication.

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Big Wins, Hearthsong’s Swansong, and Retail Rumblings

Toy Book Editor-in-Chief James Zahn takes a deeper look at the state of mass retail and recent moves from Macy's, Target, and more.

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Barbie’s Birthday Bash: Mattel Has Big Plans to Celebrate 65 Years of an Icon

Barbie’s official birthday is March 9, and Mattel is kicking off the celebrations by debuting one-of-a-kind dolls featuring role models from around the world, including Viola Davis, Shania Twain, Helen Mirren, and more.

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Rachel Accurso, Penguin Random House to Release ‘Ms. Rachel’ Books

Rachel Accurso, known as Ms. Rachel, will release various children’s books through a publishing program with Penguin Random House.

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LEGO Increases Environmental Sustainability Initiatives

In an effort to make its products more sustainable, The LEGO Group is increasing spending on sustainable efforts and continuing to search for green, alternative materials.

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Cepia Launches Decora Girlz Fashion Dolls

Cepia’s Decora Girlz collection is hitting shelves after first being revealed at Toy Fair in New York last year. Designed for kids ages 4 and up, the line features diverse styles inspired by the Japanese Decora Kei aesthetic.

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Origins Game Fair: Unveiling the Epic Quests Awaiting Board Game Buffs

Hosted by the Game Manufacturers Association (GAMA), the 48th annual Origins Game Fair will welcome more than 20,000 board game fanatics to the Greater Columbus Convention Center in Ohio from June 19-23.

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Changing the Game: A Strong Video Gaming Year Could Spike Toy Sales

Victor Lucas, Creator/Host of The Electric Playground, takes a look at new video game characters and fantasy worlds that could inspire collectibles this year.

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Make Your Move: Spin Master Celebrates 50 Years of Rubik’s

Spin Master honors the rich heritage and legacy of Rubik’s with a year-long celebration and a host of new products for Cubers of all skill levels.

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Dino-mite: Mattel, Universal Renew Licensing Pact for Jurassic World Toys

The renewal will allow Mattel to continue as Universal Products & Experiences’ global toy licensee, producing action figures, playsets, plush, and games based on the popular movie franchise.

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Just Play Acquires Tara Toy

Just Play, the company behind Disney Doorables, Style Bae, and more, is acquiring arts and crafts manufacturer Tara Toy. Bruce Pearl, CEO and Founder of Tara Toy, will remain in his role at the company.

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Crazy Aaron’s Appoints Cassie Slane Guglielmo as Manager of Licensing and Content Development

Crazy Aaron’s Enterprises, known for Thinking Putty, Slime Charmers, and Land of Dough, recently selected Cassie Slane Guglielmo to fill the Manager of Licensing and Content Development role.

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