Moose Toys Unveils ‘Despicable Me 4’ Toys; WiT Empowerment Day Returns

April 25, 2024

A New Quest Begins: Submit Your New Products for The Toy Book’s 2024 Action & Adventure Issue!

Our all-new theme shapes an epic issue focused on the newest and best products and innovators in Action Figures & Collectibles, Vehicles & R/C, Outdoor & Active, Ride-Ons & Wheels, Trading Cards, Hobby Supplies, and Tabletop Gaming!

Click here to learn more...

Breaking the Ice: Mattel’s Barbie Inspiring Women Series Pays Tribute to Kristi Yamaguchi

Mattel is celebrating the first Asian American woman to win an Olympic gold medal in figure skating.

Hasbro Launches ‘Transformers One’ Figures Alongside New Trailer

Hasbro’s latest Transformers launch features new figures inspired by Transformers One, the latest movie in the Transformers franchise slated for release in September.

Moose Toys Unveils ‘Despicable Me 4’ Toys

Moose Toys is gearing up for one of the biggest kids’ movie releases this summer with a collection of Despicable Me 4 toys including collectibles, action figures, and more.

Exclusive: Plastic Meatball, Kevin Smith Debut Bluntman & Chronic Action Figures

Plastic Meatball is celebrating the stories and characters of filmmaker Kevin Smith‘s cinematic universe with the first offering from its View Askewniverse collection.

Tonies Launches Black Panther Figure

Mattel, Funboy Partner for Hot Wheels Pool Floats

WiT to Host Empowerment Day at Licensing Expo

Hasbro to Bring Peppa Pig Theme Park to China

Kids India 2024 Launches Startup Pavilion

deadmau5, TOYMAK3RS Launch New Collectible Clip-On Plush

BRANDmate 2024 to Feature New Exhibitors, Networking Opportunities

People of Play Opens 2024 TAGIE Lifetime Achievement Award Nominations

23 New Action Figures & Collectibles for 2024

Amp up the action — and sales — with these new action figures and collectibles from top brands and franchises!

EXPLORE PRODUCTS

BLACK PANTHER

TONIE

TONIES

Age: 3+ | MSRP: $17.99

EXPLORE PRODUCT

FUNBOY X HOT WHEELS COLLECTION

FUNBOY

Age: 8+ | MSRP: $19-49

HAPE

Age: 6MOS+ | MSRP: $19.99

EXPLORE PRODUCT

5.5-INCH RAINBOW BRITE AND STRAWBERRY SHORTCAKE

FASHION DOLLS

THE LOYAL SUBJECTS

Age: 4+ | MSRP: $19.99

EXPLORE PRODUCT

State of the Industry Q&A 2024: Amazon

Anne Carrihill, Director of Toys & Games at Amazon, talks retail and the toy department.

State of the Industry Q&A 2024: ZURU

Nick Mowbray, CEO at ZURU, discusses growth in new business areas, retail merchandising, and more.

Forging Deals: Abacus Brands, HoloToyz Enter Distribution Partnership

Earlier this month, Abacus Brands announced its global partnership with Pixicade. Now, the deals continue with HoloToyz, a company sparking imagination through augmented reality.

Hasbro Inks Deal with Sony for Rights to Clue

Hasbro Entertainment has closed a deal with Sony’s TriStar Pictures and Sony Pictures Television for the film and TV rights for Clue.

Elf Labs Launches Storytelling Campaign Featuring Classic Storybook Characters

It’s Morphin’ Time: Hasbro, Playmates Toys Strike Global Deal for Power Rangers Toys

Magnetic Attraction: MAGNA-TILES Lands at Walmart, Bringing ‘Meaningful Play’ to Families Nationwide”

Next month, Walmart will begin carrying products from MAGNA-TILES, the No. 1 magnetic building sets brand.

Hasbro Q1 Earnings: Revenue Slides as Business Model Evolves

While the company beat Wall St. estimates on profit and margin, revenue slid 24% versus Q1 last year amid a massive 21% decline in its Consumer Products segment.