Ever wondered when consumers are most likely to eat sorghum, or whether they are more inclined to choose whole grain foods when they are eating with a group or by themselves? Do you wish you better understood the product attributes that whole grain shoppers look for? Wonder no more! Now is your chance to suggest whole grain questions/topics for our next census-representative consumer insights survey of American adults. Please send us your ideas by Friday, February 23.

If you're looking for ways to expand your network and impact in 2024, we invite you to get involved in any of the Whole Grain Initiative's international working groups. In particular, we'd love to have you join the Communications & Partnerships group (chaired by WGC) as we work on developing new whole grain resources and begin planning activities for the 5th annual International WG Day in November 2024.

We are very excited to introduce Vik Bensen, our new WGC Stamp Program Manager! Before joining the Oldways team, Vik worked supporting nonprofit food programs across New York City and in urban agriculture. They are passionate about creating sustainable food systems and empowering everyone with the tools to make nourishing, healthy meals. Vik has a deep love for cooking and cherishes the connection that comes with sharing meals. In their free time, they are an avid reader and writer, curious traveler, and dedicated community gardener. We are so happy to have them joining the team!