Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Clean It Up: PR Pros’ Spring Cleaning Checklist |
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Time to spruce up those media lists and revisit dusty accounts with fresh ideas.
The DL: We love this spring-cleaning PR checklist! We think these tips are helpful to any company or brand looking to stay up to date and following best practices for the new year. As we do a little of our own spring cleaning, we think some of the best suggestions are to create a success deck, vet the new staff experience, and stay up to date on all new technology and social media updates and features. Click the link to see the full list.
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Snapchat Launches 'Dynamic Stories' For News Publishers To Present Up To Date News Content In The App |
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Snapchat’s looking to help keep users up to date with the latest news and information in the app, with the launch of a new Dynamic Stories feature.
The DL: Attention all Snapchat-ers, we have news for you! Snapchat is launching a new ‘Dynamic Stories’ feature that will help improve the workflow for partner publishers, making it easier to reach the 319 million daily active users. This feature immensely helps the flow of information from creditable sources in real-time, ensuring the most up-to-date information is being shared as big stories break. These partners and creditable sources will be able to use Dynamic Stories for breaking news on topics such as the war in Ukraine or the latest in pop culture, all news relevant to each user. Snapchat has begun testing in several countries including the US with partners such as Axios, Bloomberg, ESPN, GQ, and more. This could be a great step for users to interact and in real-time, get up-to-date news on important topics from creditable sources.
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Horizon Media And Nielsen To Launch Multicultural Planning Platform |
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Collaboration includes expanded respondent pool to produce plans that better serve diverse audiences.
The DL: Nielsen is partnering with Horizon Media to bring a more diverse planning platform. Nielsen will now include a more diverse multicultural panel that will include Asian, Black, and Hispanic consumers. There is an inherent bias under current surveys and panel-based tools. In many markets, they are missing entire segments of audiences and this change should be more inclusive and allow marketers to receive more measurable responses from these audience segments that have always been underrepresented.
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Twitter Begins Pilot Tests For 3 New Ad Formats |
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Interactive Text Ads, Product Explorer Ads, Collection Ads.
The DL: Is podcast advertising right for your brand? Here’s the DL, podcasts and other audio formats have been growing steadily over time and offer a new opportunity to connect with your audience. Creating a unique and authentic ad can be tricky, I’m sure we’ve all heard ads that sound repetitive, salesy, and corporate. Podcasts are an opportunity for an authentic soft-sell approach, a way to show off your brand’s story and personality. Users form a loyal and personal attachment to specific podcasts which really highlights the intimacy of the platform. If you can find the right podcast and provide authentic messaging, this is a great opportunity to narrow down on a niche audience.
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Graphic Design Trends For 2022 |
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Looking for new ways to ensure that your visuals stand out in ever-busy social feeds?
The DL: Why fit in when your brand was born to stand out? The right images are imperative when it comes to breaking out of the traditional social media mold. Based on visual searches on its platform, Depositphotos came out with an infographic detailing their projected graphic design trends as we continue through 2022. Here are some of the key points to remember:
- Vintage Meets Futurism - The 70s are back and highly trending in a plethora of industries. For this vibe, make sure to add in vintage frames and neon colors.
- Vibrant Fonts - Big lettering, atypical fonts, and loud colors... need we say more? Fonts have never been as experimental as they are right now. The message being conveyed matters, but at this stage in the game, so does the visual aspect.
- Color Overload - Unexpected color combos and gradient fades are all the rage. Adding more color is turning into the norm in the design world.
- Kinetic Typography - Motion effects and fluid text make the visuals more eye-catching.
These are just a few of the trends that Depositphotos is projecting throughout the remainder of the year. For help executing a "trending" strategy, contact Hoffmann Murtaugh today!
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As technology becomes more available to our society and continues to advance, so does the everyday consumer’s usage. To learn more about technology's impact in amplifying media plans, check out our newest blog post - https://bit.ly/3jpPykD.
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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