Edward Fletcher, President, Native Botanicals and Chair of AHPA’s Botanical Raw Materials Committee, recently sat down with WholeFoods magazine Editor-in-Chief Maggie Jaqua and Todd Pauli of 24 Stories Marketing to discuss the science of wildcrafting, the challenges wildcrafters face, pressing sustainability issues, and what industry members are doing to help safeguard the supply chain. To hear what they had to say about what actions suppliers, brands, retailers, and consumers can take to make a positive difference, watch the podcast here.
If sustainability is a topic of interest to your company, you’ll want to attend the 9th AHPA Botanical Congress, a virtual one-day event taking place on Monday, May 24. Mr. Fletcher will join his colleagues—David Solomon, President, BDS Natural Products; Ettore Milano, Medicinal Plants Purchasing Director, Indena; Danielle Kruse, West Farm Site Leader & Manager, Trout Lake Farm, LLC; and Josh Schneider, CEO, Cultivaris Hemp LLC—in an afternoon session titled “Maintaining a Sustainable Supply Chain” moderated by AHPA President Michael McGuffin. This is just one of five sessions at this year’s AHPA Botanical Congress, “Botanicals in the Time of COVID.” For more information on the agenda and/or to register, visit the AHPA website.
