There was a great post from David Berkowitz, Founder of the AI Marketers Guild, that appeared on
LinkedIn this week. It advised folks who weren’t heading down to SWSW to just fake it. It’s so easy to make it appear that you’re attending a large event, even when you sit it out. While his FOMO is Austin specific, you can play the same trick at any “must-be-seen-at” event.
Excerpts from Berkowitz:
“When people say they want to meet, or you see people you want to meet, say you will figure out your schedule on the fly. It sounds insider-ish. Beyond a few must-attend things like certain dinners, almost no one knows which things they'll stop by in Austin regardless of what they responded to.”
“Do not actually go to SXSW. This is EXTREMELY important. If you go, you will ruin the whole plan. It's a shame because unlike the Las Vegas Strip, Austin has a lot of charm going for it. Most people like going to Austin, and the breakfast tacos are worth the trip. But it's better to visit when it's not SXSW anyway. Locals run for the hills that week if they can
(they don't run too far because Austin is in Hill Country).”
“If someone texts you during SXSW and wants to meet, ask where they are, and then, no matter what they say, say you are too far away right now and you'll never be able to get there in time. They will have to believe you.” |