MAY 20, 2021
LEGACY NOMINEES NOW BEING ACCEPTED
DEADLINE TO SUBMIT IS JULY 9, 2021
KBA's Awards Committee is now accepting nominations for the 2021 Legacy Awards. The awards will be presented as part of the Excellence In Broadcasting Awards ceremony on Monday, September 20th at the Bluegrass Music Hall of Fame & Museum in Owensboro. The deadline to submit a Legacy nomination is July 9, 2021.

A description of each award and link to the online submission form is provided below.
Al Temple Award
Presented to those individuals who have made outstanding contributions to the Kentucky Broadcasters Association over an extended period of time. Their volunteer service is an invaluable part of this organization’s success and ability to serve its members.
 
Kentucky Mic Hall of Fame Award
Presented to those individuals who have made outstanding personal contributions to the broadcasting profession in Kentucky. Since this award is considered to be the highest award given by the KBA to recognize accomplishments in Kentucky broadcasting, recipients are hereby inducted into the KBA Hall of Fame.
 
J.T. Whitlock Life Service Award
Presented to members who have earned perpetual membership and recognition as a result of quality and longevity of their service to their stations, communities and to Kentucky broadcasting. Participation in conventions shall be at no cost to recipients of this award and their spouse.
 
Ralph Gabbard Distinguished Kentuckian Award
Presented in recognition of the achievements and accomplishments of former Kentuckians who have earned fame or acclaim in their respected field or endeavor.
ATTENTION GOLFERS
SWINGS FOR SOLDIERS CLASSIC IS JULY 15TH
The KBA is once again a proud supporter of Jacob Tamme's Swings For Soldiers Classic golf tournament. After a year off due to COVID, the tournament returns this year on Monday, July 15th at the University Club of Kentucky. If you are interested in participating in the Swings For Soldiers tournament, please send Chris an email at chris@kba.org. Space is limited... availability on a first come first serve basis. Click HERE to learn more about the Classic golf tournament.
NEW WKU SCHOLARSHIP
NAMED IN HONOR OF BROADCASTER STEVE MEREDITH
WKU broadcasting scholarship named in honor of longtime...

BOWLING GREEN, Ky. (WBKO) - Two area students have been awarded a new scholarship created to honor the memory and community service of a Bowling Green radio personality. Steve Meredith worked as a broadcaster for more than 20 years and was also a ...

Read more
www.wbko.com
NAB OPENS VEGAS SHOWS REGISTRATION
KBA OFFERS TRAVEL REIMBURSEMENT
Registration is open for the 2021 NAB Show, the premier convention for broadcasters and the broader media, entertainment and technology industries, taking place October 9–13, 2021 in Las Vegas. NAB Show co-located events, including Radio Show and NAB’s Sales and Management Television Exchange (SMTE), have also launched registration.

SMTE, October 8–9, is the industry’s only national conference focused on innovative revenue-generating strategies for small and medium market television stations and kicks off one day prior to the start of NAB Show. The Radio Show, October 13–14, co-produced by the Radio Advertising Bureau, offers comprehensive sessions, networking opportunities and technology presentations for the audio community to explore all aspects of radio, podcasting and streaming.

All NAB Show and co-located event registrants receive access to the NAB Show floor, open October 10–13, as well as all-access NAB Show Main Stage sessions and special events.

NAB Show, Radio Show, SMTE and associated event registration packages are available HERE.
Active KBA member stations may request post-conference reimbursement, up to $1,000 each, for attending the Shows in Las Vegas. Reimbursement requests must include a copy of the attendees name badge, completed reimbursement form and applicable receipts. Reimbursable expenses include: registration, travel, accommodations and meals. Reimbursements are limited to one (1) per each full-power radio station and three (3) per each full-power television station. For more on KBA continuing education reimbursements, click HERE.
NAB ACCEPTING MARCONI NOMINEES
DEADLINE TO SUBMIT IS MAY 31, 2021
JEFF SCHMIDT'S SALES TIP OF THE WEEK
WHERE ARE YOU HEADED?
My wife and I love exploring the roads and scenery we've never seen before.  Each ride/drive has the potential to be a great new adventure.  Unfortunately, clients don't see advertising as an adventure.  In my experience most actually hate the process because it appears so complicated. Most business owners are very comfortable and adept at running a successful business.  Tell them they need to advertise and the freeze.  

Carolyn is old school; she loves the Road Atlas when traveling.  I’m a tech geek, so I like it on the screen.  The problem with paper maps is that you have to keep pulling over to look at them.  And who can fold them back up?  The problem with GPS is that you are focused on the screen and the voice prompts and can't look around and enjoy the scenery.  Like the value of a high-level local seller, the very best is having a guide. A guide can show you the way, and even better share the stories and the history of new places you choose to explore.  We took a horse-drawn carriage ride through downtown Chicago once and learned all sorts of history that we never would have known from a map or GPS.

Media salespeople are in a unique position to be the guide for their clients and prospects.  Schedules can be purchased through mathematical calculations of cost per point, reach, and cost per thousand. Indeed, it is a process that can be performed by a computer.  The problem is - that is not advertising.  That is scheduling.  Advertising includes identifying the needs and wants of the business and the customers of that business. Then guiding them with a strategy using creativity and experience to meet those needs. Anyone can read a book on buying advertising, or how to create effective advertising, but nothing can replace the experience, talent, and creativity of a person who can show you the way.  

A GPS can get you from point A to point B.  The goal of advertising is to get results, and automated efficient scheduling is only "part" of the process.  A local, experienced seller is required to guide business owners to true success.

Someone in unfamiliar territory can easily get lost, distracted, and frustrated. Business owners need help, they are looking for guidance, expertise, and solutions to their problems.  Will you be the guide they need?
Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.
KBA NEWSLETTER SPONSORED BY PEM
DATES TO REMEMBER
JUNE 8, 2021 @ 2:00 PM ET
2021 KBA Impact Broadcast Awards

SEPTEMBER 19-21, 2021
2021 KBA Annual Conference (Owensboro, KY)

OCTOBER 8-9, 2021
Sales and Management Television Exchange (Las Vegas, NV)

OCTOBER 9-13, 2021
NAB Show (Las Vegas, NV)

OCTOBER 13-14, 2021
Radio Show (Las Vegas, NV)

NOVEMBER 17, 2021
Midwest Broadcast & Multimedia Technology Conference (Columbus, OH)

*All times shown are Eastern
MEMBER SERVICE HOTLINES
BROADCAST LEGAL
Dawn Sciarrino - (202) 256-9551

IN-STATE LEGAL
Josh O'Bryan - (502) 568-0218

ENGINEERING
Scott Cason - (866) 452-2435, engineering@kba.org

Click HERE for information regarding Kentucky's Emergency Alert System
CURRENT KBA PEP SPONSORS
Gear Up Kentucky
Kentucky 811
Kentucky Agricultural Development Fund
Kentucky Counsel on Postsecondary Education
Kentucky Department of Aging & Independent Living
Kentucky Department of Transportation
Kentucky National Guard Youth Challenge Academy
Kentucky Public Service Commission

For more information on KBA's PEP program, please click HERE
KBA STAFF MEMBERS
Chris Winkle, President & CEO
Amber Rhodes, Director of Membership & Events
Lisa Gross, PEP Coordinator
pep@kba.org
Becky Day, Awards Facilitator
becky@kba.org

Scott Cason, Director of Engineering & Technology
Chris Winkle
KBA President & CEO
chris@kba.org
Mark Buckles
2021 KBA Chairman
mbuckles@k105.com
Kentucky Broadcasters Association
101 Enterprise Dr
Frankfort KY 40601
888-843-5221