This month, we’re going to focus our “Five Questions” on the new ECW website, which launched in early December. To answer those questions, we welcome Managing Editor Sarah Kay Bierle, who oversaw the website transition and who oversees day-to-day operations on the blog. (And, yes, there are seven “Five Questions” here—we’re writers, not mathematicians! [well, except for Meg Groeling. She is, legit, a mathematician....])
What prompted the website redesign?
We’ve been talking about a platform update and “new look” for several years—actually for about as long as the real Civil War lasted. 2022 was the year that the funding, the design team, and the vision all aligned for a charge into the future. There were two main reasons to update the site.
First, it’s not a good feeling whenever you have to run tech updates on a website platform and you keep wondering when the system in use will no longer be supported and the digital empire will crash.
Second, the website appearance just wasn’t “emerging” anymore. It was top-notch for 2011, but blogging has changed and website design has evolved for better visuals and web experience. To say it nicely, the ECW website looked outdated. There was always fresh content, but not a new presentation. It was time to reclaim “emerging” with a new website look!
Any inspiration for the new look?
I wanted something clean, modern, classic (not trendy). Blogging isn’t what it used to be ten years ago, but ECW has remained a strong and growing blog with usually daily content and an ever-expanding readership. We knew we were going to keep creating great content, but instead of the “blog look,” I dreamed of an online magazine appearance, with “featured” and “most recent” articles at the top. We also wanted more ways to highlight pages and our contributors. We looked around at other websites to see what things we liked and what we hated. We kept user experience for both our writers and readers first in mind. It totally made my day when one of our members called me after the new website launch and said, “My husband says it looks like an online magazine.” Mission accomplished.
Did YOU design the website?
Oh no. Chris Mackowski and I had long talks about how to go about getting a new look for the website. We concluded that our history skills and writing skills are better than our website design skills. There would have been too many late nights and probably many tears on my part if we attempted to do this level of design work “in camp.” Instead, we reached out to Childress Agency, a local, veteran-owned website design and marketing team in Fredericksburg. We had worked with their team in the past and loved the web research and concepts they brought to our early design meetings.
I acted as point-person for the project, but there were ECW team meetings about what we wanted and liked at every step of the process. This was a great example of the joy of paying the experts to be experts! We can be experts on chapters of history, but we were happy to be able to hire website design experts to create and guide us through the process.
Day-to-day changes and blog posting remains “in camp” at ECW, same as usual. Kudos to our team of all-volunteer editors who have rolled with changes to some of our processes behind the scenes over the last few weeks.
What are some of the new features you especially like?
I’m really liking the pages for our contributors. The design is so much cleaner with their photos and bios prominently featured! (Although I’m still figuring out how to get those author photos centered. Ugh. Believe me, I’ve spent a few hours on it already and clearly have a little more adjusting to do.) I’m also a huge fan of the home page. It’s easier to navigate and find things other than new blog posts. Oh, and check out the ECW Podcast page. It’s 100 times easier to find new and previous episodes.
How will the new design make it easier for readers to access the archives?
We’re improving the search function for the website! It is also a lot easier to browse the archives by categories. For example, are you just looking for medical blog posts? (see image, below) Select “Medical” in the category filter and you’re set for reading material not recommended to be read with spaghetti dinner. We’re not making a claim that the archives are anywhere near perfect yet, but at least they are getting easier to navigate, and we’re thinking about some other ways to improve accessibility in the coming months and years. As with most technical improvements, it’s a process, and volunteers can’t get it all done overnight.
Are there still bugs you’re working out?
Yes. Of course. ECW has more than 7,000 blog posts already published and a couple hundred pages. Any time changes are made to a website of this size, there will be glitches. However, I can say that thanks to the skill and responsiveness of the team at Childress Agency, the issues have been minimal and most have been easily resolved. We’ve also had a lot of help from our writers who have found minor issues that we’ve been able to quickly correct or at least start exploring solutions.
While I’m answering this question, we’re still working through some challenges with our comments section and figuring out how to reformat pictures and block quotes. And in the process of checking pages, there are a hundred little areas that need content updates—missing Oxford comma, wrong date, new books to be added, etc. etc. The fun of website/blog editing is that the job never really ends. There will always be something. However, I’m incredibly thankful that the overall process for the website design and launch has been smooth and unexpectedly easy!
Have you celebrated the new site yet?
Personally, no—not at this time of writing. I still have a list of tech bugs to deal with, and I’ve had a nagging concern that if I celebrated too soon, something would go wrong and the whole site would crash. I will be celebrating with ice cream, though! Maybe on New Year’s Eve? And I think there should be a celebration moment when the ECW crew gets together later in the winter. The “emerging” site is a milestone moment and an achievement we can all be proud of.
|