Explore Virtual Engagement, Security for Cancelled Events, The Illuminarium and more

VIRTUAL EVENTS GROUP

Inch by inch we’re heading into a new world where meetings and events will be as omnichannel as the rest of our lives.

VEG EVENT | June 24 | 3pm EDT | ZOOM

Welcome! RSVP for a two part event on June 24th at 3PM.

Part I: NFTs, BitCoin and Virtual Engagement. Michael Casey and Aaron Stanley upped the bar for virtual events with Coindesk Consensus. You can find out how NFTs and a special rewards token called $DESK were used to engage the audience at their conference. They had a mix of panels, workshops, fireside chats, and networking for the more than 5,000 paying attendees. Plus see Consensus’s VR art exhibit from crypto-artists. Bonus: all your Crypto questions explained.

Part II: Get Immersed: Can you measure your audience’s engagement at events? Immersion Neuroscience combines neuroscience and your smartwatch to answer YES. Meet Paul Zak, company founder and neuroeconomics scholar.

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World Economic Forum Gives the Events Industry a Boost

Talk about a security deposit. In Germany the government will pay you back if your event is cancelled because of COVID regulations. Beginning this July, the government is using a sliding scale based on the size of the event to compensate for lost revenues. This is an effort to support film, art, music, sporting and other events that have been walloped by revenue losses. And the World Economic Forum amplifies and encourages these activities in Israel, Berlin, the UK, the US, and other places.

The Illuminarium

Mary Ann Piece, CEO at MAP Digital and member of the VEG Group Board of Advisors, believes that the pillar of future events is dependent on smart venues that can create immersive environments both for physical attendees and the broader virtual audience.

A luscious example of reimagining public spaces is taking shape in Atlanta’s Illuminarium Experience. When it opens in July, visitors will find themselves immersed in a larger than life cinematic experience. The tech includes a canvas that’s 350 feet in length and over 20 feet in height, with state-of-the-art laser projection, rich spatial beam-forming audio (where natural and musical scores change with the listener's location), in-floor haptics, scent, and lidar-based interactive technologies. Visits will include a walk through an African safari and a stroll through the planets. By day, it’s open to the public. By night the Iluminarium is a meeting venue. We’re betting on more of these state-of-the-art environments to pop up as smart venues.

Zoom for Life

Did you see Zoom’s last quarterly market report? Stellar is an understatement. They raked in nearly $1 billion in revenue in Q1. But not resting on laurels, Eric Yuan is back to the pulpit, evangelizing the place for Zoom in a world where we’ll return to our offices. He’s betting on it being a very different workplace than the one we left behind.

Zoom is rolling out new features to Zoom Rooms, its conference room display system, which aims to blend virtual and remote participants. For example, a receptionist working from home will be able to greet visitors to an office using a screen placed on the entryway desk. And Zoom Events, as we’ve mentioned before, is scheduled to roll out this summer, integrating remote and in-person participation.

Red Letter Day

Later this month we’ll launch the VEG community. It’s your place to discuss, transact, keep up on the news, find work and workers, and do just about anything that relates to the future of how we meet. Stay tuned for a special invite to the VEG Community page.

Scuttlebut

Lego is hosting its first virtual event , LEGO CON on June 26th. Grab your bricks.
Are you an event professional with a story to tell? Rachel Stephens and Snöball want you to check in at 1001EventProf. They’re building a documentary called Moments that Matter. (Snöball is a social media influencer platform.)
These days everyone's a comedian and everything is a service. Now you can get two for one. Hire your next Laughter as a Service (LaaS) comedian here. No joke.

Snapshot

Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It is expected to have a compound annual growth rate of 23.2% from 2020 to 2027, strongly suggesting that virtual events are anything but a temporary phenomenon. According to a recent study by LinkedIn, 45% of future B2B events will be completely virtual.

Image of the Week from Raise Your Experience

Feel the need to stay up on the virtual events scene but have a few other to-dos on your list?

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Contact Us

Robin Raskin | Founder
917.215.3160 | robin@robinraskin.com

Julie Sylvester | Sales & Marketing

917.868.7160 | Juliesylvester@gmail.com

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