The Home Visiting Central Intake Bulletin: February 2022

The Home Visiting Central Intake Bulletin

Central Intake e-newsletter for Home Visiting providers

February 2022

Welcome back to another edition of the Home Visiting Central Intake Bulletin! This email will provide you with Help Me Grow Central Intake data and updates relevant to Home Visiting so you are informed and prepared to serve families.

Past editions of this eNewsletter can be found at helpmegrow.org/providers.

SFY22 First Quarter Referral Data

(July-September 2021)

CIR processed 10,042 system referrals in the first quarter. A referral breakdown is below:

Caregivers (8.1%).
HEA8045 forms (12.1%) submitted by Home Visiting providers, as well as WIC offices, and other community agencies.
Medical professionals (14.7%).
Non-medical community (47.1%) including WIC, community agencies, county agencies, and electronic Pregnancy Risk Assessment Form (e-PRAF) referrals.
Public Children Service Agency (PCSA) 8021 forms (18%) submitted by children’s services agencies.

A total of 3,740 families accepted home visiting services during the first quarter. Of those, about 59 percent were for pregnant women, and 46 percent of those women were first-time moms.

Outreach and Marketing

Statewide outreach included more than 2,123 activities in the first quarter of SFY22.

Regions provided in-person outreach at local county fairs, community resource fairs, and food distribution programs. There was an increase in virtual and live presentations to non-medical professionals, universities, and community groups.

Digital advertising began in mid-September in MIECHV - (Maternal, Infant, and Early Childhood Home Visiting) funded counties with openings in home visiting. As of October 1, the campaign has generated 1.13 million impressions, and 1,617 clicks to the Home Visiting page of helpmegrow.org.

CIR started advertising in local newspapers and on Connected TV during the second quarter, and ad space was purchased at local grocery stores, convenience stores and pharmacies. Expect for transit, radio, billboards, parent magazine advertising, and more in the third quarter.

Newspaper advertisement for the Hillsboro Times Gazette

Refer-A-Friend Giveaway

With word-of-mouth being the most common way families find out about home visiting, the Refer-a-Friend Giveaway

is a new incentive for current and past home visiting participants in MIECHV-funded counties to refer families to the program.

How can families enter? Simply refer!

Visit the online referral form.
Under Who is making the referral, select “I’m making it for a friend.”
Complete the form, and include as much contact information as possible for both you and the pregnant woman or new parent who will receive home visiting services.
Add “refer-a-friend” to the box Please briefly tell us why you are seeking Help Me Grow support.
Submit the referral form.

CIR will be providing printed handouts on the giveaway to home visiting providers that can be distributed to current families enrolled in home visiting programs.

Giveaway items will include Help Me Grow sling bags, magnetic picture frames, collapsible water bottles, and hand sanitizers. CIR will mail these items directly to families who refer a friend.

More information on the Refer-A-Friend campaign coming soon.

Pathways HUBs Partnership

CIR has officially launched its collaborative pilot with the Pathways HUBs to make sure all families are connected to the supports they need to be healthy and thrive.

Starting in September, CIR began offering referrals to the Pathways HUBs for families who meet the following criteria:

Are not eligible for home visiting.
Are not interested in home visiting but want support from another program.
Are on a waitlist for home visiting.

Families placed on a home visiting waitlist who choose to be referred to a Pathways HUB can also receive home visiting services (when a slot becomes available) in addition to Pathways HUB services.

The pilot will run through the end of March 2022.

Questions? Email us!

Act Early ECHO Training

Join these free, interactive virtual sessions to gain information and resources about early identification as well as supporting resiliency for families and children. These sessions are targeted to reach early childhood professionals and families in Ohio, Wyoming, and Virginia to encourage cross-state collaborations.

Do you have any questions regarding anything in this email? Contact us at communications@helpmegrow.org

Visit us today at www.helpmegrow.org