Today’s Truths, Tools, +Triumphs is the third in our three-part series examining social media’s impact on the future of learning and the future of work. Our first installment, Are You Social, looked at the current state of social media. Last week featured How Strong Is Your Social Media Plan? for educators. Check them out if you missed them!

This week, Setser Group wants to explore how social media can promote an organization’s culture and build a strong, healthy team.

Interesting data guides us here. Jobvite reported that 86% of employees said that company culture was important to them, and Future Forum Pulse reported that 57% of knowledge workers had a resume ready and were ready to find new work. So, how do you recruit new employees and retain the ones you have? One way is to have a company culture that’s so strong that it becomes part of your brand. 

Social media (44%) is second only to actual job boards (60%) for employment searches. Use those same social media networks to promote your company’s cultural brand. Glassdoor details what job seekers are searching for in a company’s culture, with over 50% of job seekers saying company culture is more important than salary. Managing your organization’s identity on social media is now a key function for your entire team.

Potholes vs. Peak Experiences

A Purpose for People, Platforms, and Plans

DEI in the Workplace

People-First Culture

Humans Must Maslow Before They Can Bloom

You work with humans? How to be one with people-first practices.

A Look at People First Practices at Setser Group

Let social media reflect your organization’s mission, vision, and goals. Make them come alive in your communications, both internal and external until it becomes your company’s culture. For example, record one of your values in short video form for your organization to learn together.

You can use social applications in-house to build your culture. Slack launched as an “email killer,” but turning its attention to becoming a people-first organization is what made the app go viral. The organization lists “empathy” as one of its six core company values. In fact, it’s Slack’s first value. Not something you often see in a company’s values. Setser Group uses Slack for workflow, but also for bonding, sharing challenges, answering quick questions, private chats, showcasing outstanding work, and creating inclusion and a sense of personal and professional belonging. 

Let your social networks embody your company’s culture. If you’re doing it right, your employees will be your best advocates. Their posts on your social networks receive 8X more likes and 25X more shares. They are the true testament to your company’s culture and a great recruiting tool, too.

A BIG shout out to Setser Group partner Winston-Salem State University's Brilliance Lab! Fast Compay identified the university’s new start-up as a finalist for its World Changing Ideas! Chancellor Elwood Robinson's vision to emerge out of the pandemic with a Brilliance Fund, Brilliance Lab, and Brilliance Network to close the black and brown wealth gap in the United States is well underway in 2022. Setser Group is thrilled to have played a part. Congratulations to our team and theirs! Go Rams!

We also want to announce the launch of our new social network, Setser Group on TikTok! We will run #FutureOfWork and #FutureOfLearning campaigns to target young leaders, emerging professionals, and anyone who has a desire to learn. Give us a follow in this new social venture! (You might need to create an account.)

Want to share Setser Group on social media?

Build your organization’s culture and promote it at the same time on social media. Learn how at https://www.setsergroup.com/connect.

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