COMPLIANCE CHATTER

Winter Series

In our various roles as UConn employees, many of us are responsible for the creation of promotional materials such as brochures or newsletters, the design of UConn webpages, and/or the customization of giveaways or clothing to promote our programs and departments.

It is important to ensure that we use wordmarks, promotional items, websites, and other communications to best support and amplify the UConn brand.

The UConn brand reflects the core values of the institution. By presenting them in one uniform voice, we can ensure cohesive and consistent communications that strengthen our brand and avoid inconsistencies.

The UConn wordmark is the official logo of the University, and is what is most strongly associated with the UConn brand. In order to be effective, all usage of the logo must be consistent and accurate, and as such, coordinated through University Communications. 

It is important to be aware of the standards around use of the UConn wordmark which include a minimum protected area around the wordmark and a minimum size.

Wordmark downloads, as well as guidelines for placement and resizing can be found here.