In October 1931, Hamilton — like other communities in North America — was in the depths of the Great Depression, and civic leaders wanted to boost spirits and the local economy. So, the Hamilton Chamber of Commerce declared October 28, 1931 to be Hamilton Day, a day to encourage residents to go on a shopping spree. The day was organized by the Hamilton Chamber of Commerce and the Hamilton branch of the Canadian Manufacturers Association. While it was only one day in an economic downturn that would drag on for years, Hamilton Day became symbolic of a rallying spirit in the face of adversity.
The Hamilton Chamber of Commerce with the support of the Flamborough and Stoney Creek Chambers are revitalizing Hamilton Day with a month-long campaign encouraging Hamiltonians to patronize local shops, eateries and personal services as a way to support local businesses in the wake of the pandemic. It will culminate with a one-day celebration of all things local on November 20.
We're joining with the other Hamilton BIAs in bringing this campaign to Waterdown Village. We will be sharing Hamilton Day posts leading up to November 20, and are planning some fun activities and giveaways to drive shopping traffic to Waterdown on the 20th.
While we originally planned on combining Hamilton Day activities with a Holiday Shop Kick-off, we've decided to celebrate instead with two back-to-back weekends focused on supporting local. The retro vibe of Hamilton Day graphics stand better alone and we don't want to mix too many messages. So on November 20, we'll emphasize the importance of spending locally (ahead of Black Friday). and keep the festivities going the next weekend with holiday-themed activities.
On Saturday, November 20, Waterdown Village will promote:
A Tax-Free Day for any businesses that would like to participate (please sign up below)
Shop Late - until 7:00 PM for any businesses that would like to stay open a bit later on Hamilton Day (please sign up below).
Hamilton Day Specials. If you have a special Hamilton menu item planned, or have other ways you'd like to celebrate the day, please send details to
adamneumann@waterdownbia.ca and we'll be sure to share them on our website and social media.
Sign-up with hamiltonday.ca to receive updates and marketing tools to execute Hamilton Day in your business.
We'll also share a folder with Hamilton Day graphics for your use in an upcoming Member News.