Multifunctional apparel that is rugged, made to last and designed as both workwear and comfortable outdoor wear, are items that you can present to your team as uniforms or as part of an onboarding package. Part of this trend is lighter, more day-to-day outdoor experiences—like running errands, taking the kids to and from practice and walking the dog—with apparel catering toward fashion colors and hyper customization.
The popularity toward jackets and outdoor adventure wear may, in part, reflect consumers’ growing desire to spend more time outdoors following a pandemic year that was, for millions, spent mainly indoors.
In an October 2020 survey of 2,058 adults conducted by The Harris Poll of Q4 consumer trends:
· 71% of respondents said they were interested in taking walks around their towns or neighborhood in the aftermath of pandemic-related social distancing measures,
· 58% said they’d be interested in spending time in a public park,
· 55% said visiting a drive-in or outdoor movie,
· 52% said hiking or camping,
· 52% said visiting outside pop-up retail stores and,
· 38% said attending outdoor exercise classes.
We want to get back outside!
With the split in workers looking to return to the office and those who prefer to stay home, and with uncertainties still surrounding the pandemic, you can benefit from offering your team apparel that’s a mix of work-appropriate, work-from-home-appropriate and outdoor adventure, in styles that are timeless and endlessly useful, particularly in today’s world.
With that in mind, here are some suggestions we’ve pulled together that reflect the best 2021 apparel trends.
