Friday Loo is downtown Waterloo’s T.G.I.F. party! For more than 20 years, this has been the most well-known Main Street Waterloo event.

Join us in 2022!

Make plans to join us for the 40th Anniversary of My Waterloo Days! Sign up for an event, learn about the upcoming schedule, find volunteer or sponsor opportunities, and more on the My Waterloo Days website and Facebook Page!

Throughout the year, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

This year, Main Street Waterloo is working to create a Downtown Waterloo Small Business Grant Program to help existing small businesses and recruit new businesses to downtown. To help build this fund, we are launching Main Street Waterloo’s Inaugural Golf Tournament.

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We are thrilled to invite you to join us on Tuesday, May 24 for a day of golfing, lunch and fun.

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2022 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

On May 21 we invite the community to join us for the annual spring Main Street Sweep - downtown clean up day.

Main Street Sweep is looking to harness the power of people in our community to achieve great things by joining together. Its beauty lies in cooperation and collaboration. The simple act of cleaning can become a force that binds together people and groups working towards the same goal.

April

• Apr. 1 E-Scooter Launch
• Apr. 21 Tour De Loo

May

• May 3 Cheers to Small Business
• May 21 Main Street Sweep
• May 24 MSW Golf Tournament
• May 25 Cyclone Tailgate Tour
• May 27 Friday Loo

June

• Jun. 6-12 My Waterloo Days
• Jun. 17 Friday Loo

July

• Jul. 2 Mayor's Fireworks
• Jul. 8 Friday Loo
• Jul. 26 Cheers to Small Business

August

• Aug. 12 Friday Loo

September

• Sep. 2 Friday Loo
• Sep. 3 Food Truck Festival
• Sep. 3-11 Taste of Loo

October

• Oct. 11 Cheers to Small Business
• Oct. 29 Downtown Trick or Treat

November

• Shop Downtown Saturdays
• Nov. 26 Shop Small Saturday
• Nov. 26 Winter Wonder Loo Starts

December

• Winter Wonder Loo Continues
• Shop Downtown Continues

President​

​Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Office & Event Coordinator

Megan Korte

Council Chairs:

Design 

Brandon Alvarado

Economic Vitality 

Michael Huisman

Organization 

Purvis Williams

Promotions 

Nick Hedrick

At Large

David Deeds

Mike Ihel

Bari Richter

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Waterloo Police Department

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development