Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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The Year Of Media Mix Diversification Is Here |
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If 2020 marked unprecedented change and 2021 pushed brands to become more agile to survive, 2022 is the year of turning that resilience into undeniable strength.
The DL: 2022 is being dubbed as the year for digital media diversification. We know that ad platforms such as Google and Facebook are tried and true platforms that deliver results, but as consumer media consumption continues to shift, brands must also evolve to reach their target audience. Other ad platforms that drive strong results and are currently trending are CTV/OTT, Native Display, Streaming Audio, and TikTok. Each of these platforms are unique and supports various KPIs such as awareness, reach, and lead generation. For specific questions or media placement, reach out to Hoffmann Murtaugh as we have extensive research and expertise in each of these platforms and more.
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US Time Spent With Social Increased In 2021, But Growth Was Slow |
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The forecast: Growth in time spent with social networks among US users will taper to 94 minutes in 2023 following a huge uptick in 2020.
The DL: Social network engagement is here to stay, but growth won't keep up with 2020, or even 2021. In 2022 time spent with social networks among users will fall by one minute, and then another two minutes in 2023. Despite the slow down in growth, time spent will remain above 90 minutes.
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Google Introduces New Vehicle Ads Format |
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Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads.
The DL: A new tool for the automotive industry arises thanks to Google. Dealerships can now showcase their auto inventory with the new vehicle ad format in Google Ads. Customers are changing the way they shop for cars and turning to the internet to research and purchase their next vehicle, so Google had to jump on this trend. This new ad format shows images and specific inventory information from local dealers, even with an option to get the vehicle delivered. Google has been beta testing this ad format and advertisers have seen a 25% increase in conversions since testing out the new automotive ad format. The new ad format will be an exciting adventure for the automotive industry and advertisers working with local dealerships.
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Instagram Will Enable All Users To Tag Products In Feed Posts |
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As part of its continued focus on expanding its eCommerce listings, Instagram will now allow all users to tag products in their IG posts, starting with users in the US.
The DL: As part of its continued effort to expand its eCommerce offerings, Instagram is now allowing users to add products to their posts.
Previously, only approved creators could link to their products. This new feature allows users to discover and purchase products from their favorite small businesses. It will also allow them to share their looks and how they used the products to create their looks. This new feature could provide a huge boost to the app's merchants, as it allows them to easily reach out to their consumers and make more sales. It's also expected to encourage more people to tag their favorite products.
When a user tags a product, they'll also receive a notification from the business owner, which will allow them to see all of the tagged content on their profile. It's also expected to encourage more people to shop from their favorite stores.
According to Instagram, over 1.6 million people tag at least one brand each week. This new feature should help keep the app's main feed relevant for a longer period.
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Twitter's 'Brand Bracket 2022' Competition Is Now Underway |
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Twitter’s 2022 ‘Brand Bracket’ competition is heating up, with the first brands moving through to the next round, and the next set of playoffs now underway.
The DL: For the second year in a row, Twitter is holding their Twitter Bracket Brand promotion! Capitalizing on the hype surrounding NCAA's March Madness, the platform is pitting brand Twitter handles against one another, instead of NCAA teams. Twitter is calling on the public to vote for their favorite "Twitter Voices".
Brands interesting in heightening their presence on the platforms should watch out for the top bracket competitors. Results will provide indicators as to how companies can up their tweet game.
Last year, Xbox came out on top, defeating skittles in the final dance. Who will reign as the Twitter Bracket Brand Champ? Stay tuned.
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Shout out to our client, Duquesne University! Their Division of Marketing and Communications was recognized by College and University Public Relations and Associated Professionals (CUPRAP) for excellence at its conference this week. They were awarded gold for the Fall 2021 digital advertising campaign, bronze for the “Reflections on the Pandemic” Fall 2021 Duquesne Magazine article written by Duquesne Liberal Arts student Caroline Kucko, and an honorable mention for the University's new viewbook. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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