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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 
15
July, 2022


What's the Number 1 Concern Clients Have Now?
Has it changed in the past few months?

60 or 90 days ago, if you asked a client what their Number 1 concern was, the answer was probably "finding enough staff." That's still an issue, but in the last 60 days or so, it has slipped to Number 2 or 3. It's been replaced by "the cost of fuel and products."

Each day our clients wake up and try to successfully navigate an ever-changing business landscape. They juggle having the right products at the right time, taking care of customers with skeleton staffs, competing with hundreds of places to buy what they sell, and trying to make a profit to stay in business. It's a balancing act!

Enter the world of rising fuel costs. Any product that moves anywhere, whether by air, truck or train is affected by rising fuel costs. The cost of containers full of merchandise stranded at ports has risen ridiculously.

As the cost of goods goes up, only a portion of that cost can be passed along to their customers. The only way to safeguard their profit margin is to raise top-line revenue. That's where advertising comes in.

Advertising creates traffic. If we produce more warm bodies into stores, and the store converts them into sales, revenue goes up. Smart business owners know they must invest money to make money. High cost of doing business is EXACTLY why they need to advertise.

I'd like to point out that we need to constantly be asking the question, "What's the Number 1 problem you are dealing with today?" Their answer will change month to month, sometimes even week to week. What should their message be? The answer to this question may tell us.

Keeping pace with the shifting business landscape is a never-ending job: for us and for our clients. Keep asking questions. Help our clients to find answers. Higher revenue awaits for our clients and for us!

Happy Selling!
The Client's Corner
Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.

To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Finish 2022 with strong momentum and A+ players!
Words to Live By ....

"Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust." 

Zig Ziglar
Add this to your library!
What people are saying about this new book:
“On July 11, I rejoined the media sales world as a full-time seller after spending the past 16+ years in media sales management. I've managed some of the best media sellers in the business. I've also managed a few that needed some nurturing. Had Pat's blueprint which shows, in the simplest yet most comprehensive way, how to succeed as a full-time media seller been published 17 years ago, I probably would have never left selling full time. This book will be an essential part of my new job. Thank you, Pat!"
Paul Neace
News about our clients
Gail's party
Gail Payne's birthday celebration was fun for all! Gail, you are an inspiration to all women in radio!
John Lee, new Account Executive for The Original Company, Vincennes, IN
We want to help your staff increase revenue!

We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.

If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,

or call us at 918.810.3068. 

For more information about BBI, click here.

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