The answer: 1.25 million.
The question: How many times did someone interact with a George-Anne Media Group digital product in the fall 2021 semester?
The breakdown:
- Thegeorgeanne.com: 205,071 pageviews
- Newsletters: 1.05 million opens
Details about student use of the email newsletters:
- 15,906 students opened at least once
- Students opened 682,500 times*
*65% of total 1.05 million. Spot checks of daily opens show 65% of total opens are by students.
The survey says …
Thanks to cooperation from the Office of Institutional Research, we sent a survey to every email address at Georgia Southern in November 2021 to measure media consumption. We offered a gift card drawing, so we got a lot of responses, including more than 1,300 students.
Not surprisingly, we found that email newsletters are now the most consumed George-Anne Media Group product. But, print newspapers are still widely read.
Statesboro undergraduates in the last month have read*:
George-Anne Daily email newsletter 46%
George-Anne Statesboro Edition 38%
Armstrong undergraduates in the last month have read*:
The George-Anne Inkwell newsletter 41%
The George-Anne Inkwell Edition 25%
Behind those big numbers are great people
Recent testimonials from two staff members show the kind of students who work here:
"I usually am very shy and slow to open up, but being with the Reflector helped me find myself. Being with people who you can connect with and share something with even outside your division is something hard to find, and I'm glad I found it."
"The George-Anne Inkwell is the first place I felt accepted for who I am and what I can do without long explanations, exceptions or caveats, so it’s hard not to be passionate about it."
So here’s a shout-out to our fall 2021 staff!
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