This post is brought to you by thoughts of a 5-year-old who says and wears whatever she pleases.
Being creative for some adults can be tough. Some will doodle, brainstorm, take a walk or enjoy something from the garden (if it’s legal in your state, of course) but when you most want or need to be creative, gazing at Google Doodles just won't get the job done.
Basic tenets of publicity are honesty and creativity which ideally combine to tell stories that attract eyeballs and make people want to share. Inevitably along comes a mundane subject that needs exposure, but you think that the only way it will generate attention is to dress it in a bright green sequined tutu and mismatched shoes.
This brings us to the question – would that be so bad? Sometimes we have let the 5-year-old in us dump a bucket of color to help a story stand out.
If you thought we had to create funky campaigns years ago to get noticed, consider now that niche and diversified media rule and require twists to appeal to their audiences. It’s like we have to learn different ways to kick a dozen bowls on our heads while riding a unicycle and do a quadruple flip dismount to get attention each day. And that might not be enough.
This is not to suggest that you try to one-up Red Panda to generate buzz, but you better be different from the business down the block or next state.
It’s not easy and lots of us are challenged each day to bust out something atypical. But when we hit a dazzling idea and it hypes a crowd, there’s no better high. Unless you're a 5-year-old. Ice cream and your favorite superhero shirt will do just fine.
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