“Considering how dangerous everything is,
nothing is really very frightening.”
- Gertrude Stein (Born on this day 1874)
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Instead, a better keyword to target in this case might be “best digital cameras for beginners.” This keyword targets people who are ready to buy and are looking for information on what the best digital cameras are for people just starting out with photography.
Reputation Management
A study by Sprout Social found that 85% of people say they trust online reviews as much as personal recommendations.
That’s why businesses need to focus on building positive online reputations and protecting their digital footprints. This includes things such as responding to reviews, monitoring social media for any negative mentions, and actively engaging in online discussions (both good and bad) about their brand.
Conversational Marketing
In 2022, businesses will need to focus on using conversational marketing tactics in order to connect with customers. This includes things such as using chatbots and voice assistants to communicate with customers, providing personalized experiences, and using AI to understand customer needs.
Chat bots provide many benefits for your customers such as;
Immediate response: Depending on how in-depth you get with your chatbot you can provide immediate responses to both simple and complex questions that your customers have about your company, products, and/or services.
Conversations: When tied into your sales or support departments it’s possible to use your chatbots to start the conversation with potential customers in real or near-real-time.
Video Marketing
Video marketing is becoming even more important as businesses strive to create more engaging and personalized experiences for their customers. This includes things such as using live videos, creating short-form videos, and using AI to personalize videos. One of the benefits of using video is that it can help you connect with your customers on a more personal level. And when done correctly, it can help increase trust and conversions. Video marketing will influence buyers’ decision-making for both B2B and B2C buyers. Forbes reported that 90% of customers said that a product video helped them make their buying decision.
Conclusion
It is important to stay up-to-date with digital marketing trends in order to compete and win. You need to know what competitors are doing, how customers behave online, and the latest technologies that could help you improve your conversion rates.
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Advocacy | Events | Information |
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What to Know from Governor’s State of the State Address |
On Michigan’s 185th birthday, Governor Gretchen Whitmer provided her fourth State of the State (SOTS) address. The speech, which occurred virtually for the second year in a row, covered a range of less contentious “kitchen table” topics, many of which have been part of bipartisan conversations and initiatives over past legislative terms. However, as is typical with these types of addresses, there wasn’t a lot of details or any specificity regarding her plans for the massive surplus of funding available in the state’s upcoming budget. |
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Why this is important? Businesses won't be on the hook for the nearly $8.5 Billion in Fraud cases found in the unemployment insurance agaecy (UIA) |
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$250M In Federal Funds Moved To UI Trust Fund Under Bill |
Michigan would kick $250 million into the Unemployment Insurance Trust Fund as a way to make sure businesses aren't paying for reported fraud coming out of the unemployment agency during the COVID-19 pandemic.
HB 5525 passed out of the House Appropriations Committee with the enthusiastic support of the various business groups and then passed on the House floor, 101-1, with only Rep. Steve Carra (R-Three Rivers) voting no.
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Menu set for our Membership Mixer
Wednesday February 23rd 5-7pm
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Appetizers, Drinks, and a chance to win Opening Day Tickets for the Detroit Tigers! Members, $10 gets you in and all of the above!
All guests must be registered by Feb 17th. Feel free to bring a prospective member for the Chamber at no charge! Just let us know!
Due to the supply chain issues, and obtaining the necessary amount of food, our caterer is asking for an earlier commit date! We would like an official headcount 1-week before the event.
Please register on or before the 17th!
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Special Olympics Polar Plunge
Charity Event
BYC - February 19th - 12pm - 9pm
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This years event is open to the public, with fun, food, and live music starting at 5pm. The actual plunge is at noon if you want to come and watch Please donate at the button below to help raise money for Special Olympics!
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February is Membership Drive Month |
Become a premium member (Gold, Platinum, Diamond or Corporate) and receive 2 Tickets in the "terrace" for an upcoming Detroit Tiger Game. Plus, receive all the benefits of advocacy, promotion, education, and networking the chamber offers!
Already a member, any referral you give us that becomes a premium members earns YOU 2 tickets in the terrace as well!
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Growing Nonprofit Adding Staff |
A career with Growth Works comes with outstanding benefits, competitive wages, and the chance to be part of an organization that truly makes a difference in the lives of people who require our services. Since 1971, Growth Works, Inc. has been providing exceptional service to individuals and families throughout Western Wayne County. In joining the Growth Works family, you will become part of the change we wish to see in the world. Our outstanding reputation, innovative programs, and commitment to excellence ensure your career will be rewarding and satisfying as you grow with Growth Works.
Growth Works takes exceptional pride in our expert staff and counselors. We consistently work to hire the best and brightest available to fill our positions. Our team is kind and caring, constantly innovating and striving to provide the key and necessary services to our constituents.
Growth Works is currently seeking to add a variety of positions to our growing family.
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Snow Day Reading / Listening Suggestions |
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Harvard Business Review
The Harvard Business Review isn’t a blog, per se—but the well-respected magazine’s digital real estate is full of incredible leadership articles from a variety of thought leaders. With topics ranging from innovation to managing people, decision making to productivity (and just about everything in between!), you can find the answer to pretty much any leadership question with a quick search of HBR’s archives.
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Michael Hyatt
Consistently ranked one of the most influential leadership authors around, Michael Hyatt has been featured in Forbes, The Wall Street Journal, CNN and The New York Times. Hyatt updates his blog consistently each week with brief (but insightful!) posts on a variety of leadership topics, including productivity, influence, collaboration and personal development. If you prefer your leadership insights on the go, make sure to subscribe to Hyatt’s This Is Your Life podcast.
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JORDAN HARBINGER
Jordan Harbinger is a Wall Street lawyer turned podcast interviewer with an approachable style and knack for securing high-profile guests. His show, The Jordan Harbinger Show was selected as part of Apple’s “Best of 2018.”
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Blog published every Tuesday and Friday. Topics range from sales to leadership, and team building to time management. |
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Thanks to our Corporate Members |
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248 Main Street - Belleville, MI 48111
(734) 697-7151
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