SOCIAL: Social media runs fast and furious. Take your eyes off of it, and you risk looking tone deaf.
R ... Searching for posting ideas for March? Here are a few ideas.
R ... Myths like "my customers aren't on social" or "I should post only during the week" are myths. There are a few others, too.
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Facebook -- Facebook settled a privacy lawsuit around facial recognition software in Illinois and will pay $650 million. R ... Videos drive most ad clicks on Facebook. R
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Pinterest -- Video, data and ecommerce were on display during a recent summit. R
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SnapChat -- Only the most technical of creatives can build a Lens AR Experience ad in Snap? Think again. R ... Gannett solidified a deal with Snap for local advertising. R
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TikTok -- TikTok agreed to pay $93 million for privacy issues related to younger users. R ... Wondering if there is anything ag-related on TikTok? The hashtag #agriculture has 1.7 billion views. USA.agriculture has 123,500 followers. Check it out. R ... The Ready, Set, Grow Summit is for small businesses considering TikTok. R
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Twitter -- Twitter is considering a subscription option that might include paid subs for certain channels. R
DIGITAL MARKETING: A well-manicured Google Alert strategy will let you know when there is a digital reputation problem for your brand or clients.
R ... Frequency capping is a tool you need to be using in your campaigns.
R ... Upper funnel, lower funnel, yadda, yadda. What does it all mean?
R ... If you are starting from scratch, make sure you have analytics, email, social and search covered from a stack standpoint.
R ... Here are a few upcoming webinars and events to consider:
CONTENT MARKETING: Paying publishers to publish your content has a place but it is not going to make up for lack of organic effort.
R ... Mix up your types of content, focus on all of the types of audiences and how they are thinking about your offerings.
R ... Be brief. We are all busy!
R ... You have the perfect content marketing program and poor site security, you are toast.
R ... Whether you are reactive or proactive, content is improved when you work to a specific pace, focus on a singular goal, involve many segments in your organization and hit the audience mark.
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EMAIL: Not sure about the source of an email list you are using? There are tools that will help before you hurt your brand by sending to it.
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ANALYTICS: The topic of truth came up recently as it relates to digital metrics. It struck me that given the history of digital media and sales, we’re in a tough spot related to truth.
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VIDEO: DoubleVerify reported a CTV scheme that spoofed more than 2 million devices daily.
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PRIVACY: Virginia is the second state to bring forward a state-based privacy law, but this one has digital industry support.
R ... Utah is working on its own privacy law.
R ... The acting FTC chair indicated federal privacy legislation is a top priority.
R ... Privacy and consumer protection needs to have a better answer.
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