Happy Fall Everyone -
It’s been a banner year here at Argentum! We celebrated our 15-year anniversary in June and we have never been busier. We’ve had a great mix of new and returning clients, and one of the highlights of 2021 has been working with the team at Wynk™ to create and build the Wynk THC & Seltzer brand. We’ve included a brief case study in this issue about marketing in this new cannabis beverage category. It also has some fun examples of Wynk’s branding, advertising and social media. Plus Wynk is looking to fill two new senior marketing roles! Job descriptions are in the blog post.
With fifteen years of client work under our belt, it's not surprising that we’ve reached the point where previous clients are starting to return for positioning statement updates. We had two this year, albeit for very different reasons: One was driven by growth and expansion, while the other was due to Covid-related global supply chain disruption. It was exciting to dive back in with these clients, and we’ve got a quick case study about how we approached their tune-ups.
As always, we still made sure to carve out time to mentor and coach entrepreneurs, which is stimulating, rewarding and never dull. As an Entrepreneur in Residence for Future Founders, Argentum continues to mentor young entrepreneurs. Additionally, again this year we coached all of the University of Chicago’s Global New Venture Challenge (GNVC) teams in Hong Kong, London and Chicago.
We’re glad to be back in your inbox and hope you enjoy this issue!
