Issue No. 308 | June 24, 2022 | View Online
Upcoming Events/Dates
July 10
Deadline for Quarterly Issues Programs lists to be uploaded to station online public inspection files.

July 21 | 1 - 2 p.m. Eastern
Free Webinar: EAS Regulations and what your entire staff should know about the Alternate Inspection Program (ABIP) with Larry Wilkins, Alabama Broadcasters Association Director of Engineering.

August 8-9 | MAB Summer Advocacy Conference, Crystal Mountain Resort (Details)
2022 #MABsummer!
AUGUST 8TH
3:00-5:00 pm
Joint MAB/MABF Board Meeting

6:00-8:00 pm

AUGUST 9TH
10:00 am-12:00pm
MAB Annual Business Meeting

1:30-5:00pm
Advocacy Conference Sessions

6:30 pm
Awards Events Begin
Join the Michigan Association of Broadcasters for our first in-person conference in more than two years as we come together to learn, connect and celebrate at MAB’s annual Advocacy Conference, Annual Business Meeting and Awards Reception and Banquet on August 8 - 9 at Crystal Mountain Resort in Thompsonville, MI.


Register for the conference to get informed, connect with industry friends, celebrate industry achievement, and more. 
Hear from New and Important Voices at the 2022 MAB Advocacy Conference
1:30-2:30 pm
Driving toward the next generation
A panel discussion on opportunities for both local radio and TV in the vehicle. Hear from top industry voices and gain insights into what you can do now to prepare for the future of automobile dashboards.
2:30-3:00 pm
The future is now
Student and young professional broadcasters share what matters to them and what they find attractive about a career in broadcasting.
2:30-3:00 pm
Regulatory Update
MAB Washington Counsel David Oxenford answers your legal questions.
MAB Room Block Cutoff: July 8
To make reservations by phone please call the Reservations Department at 
855-520-2974 Group # 46H331
MAB Lifetime Achievement Award at the Awards Banquet on August 9th
Attend the MAB's Award Banquet Dinner to Congratulate her in person!

6:30 pm Awards Cocktail Reception
Sponsored by Patrick Communications

7:30 pm Awards Banquet Dinner
2022, 2021, 2020 MAB & MAPB Award Recipients will be recognized for their industry achievements

10:30 pm Karole White AfterGlow Party

Choose "Awards Events" Option in Registration
Please contact Rachel Krause if you would like to purchase a congratulatory awards banquet program ad for any 2022 awards recipient or to learn about conference sponsorship opportunities.
krause@michmab.com | 517-484-7447
LEGISLATIVE / REGULATORY UPDATES
This Week in Regulation for Broadcasters
By: David Oxenford, Wilkinson Barker Knauer LLP
Here are some of the regulatory developments of significance to broadcasters from the last week (6/11-17), with links to where you can go to find more information as to how these actions may affect your operations. Read More
IN THE NEWS
Weaver Promoted to Station Manager at WMJZ
Radio veteran programmer Rob Weaver has been promoted to Station Manager at WMJZ-FM (Eagle 101.5) (Gaylord). He will assume his new position July 1. “Rob is the glue that keeps things going around here and it just makes sense to give him the proper credit,” said Bryan Hollenbaugh, President of 45 North Media and owner of the station. Read More
WZMQ Marquette Renovating Downtown Building for New Studio
Newscast Studio reports that Lilly Broadcasting's WZMQ-TV (Marquette) has announced that it will open a new studio and office in a building that was formerly an Irish pub-style restaurant. The station is taking over a building at 142 West Washington Street in downtown Marquette. Plans call for a studio on the second floor along with office space throughout. Read More
Michigan Learning Channel Launches their 2022 Summer Learning Program
The Michigan Learning Channel (MLC) has announced its Summer 2022 program. The free eight-week program, which runs through August 14 encourages kids to “Learn, Do, and Explore” with literacy and math lessons, hands-on science and fitness activities, career exploration and virtual field trips. Read More
FCC Notes: Marks Stations Transferred;
WMPA Sale Closes
Some items of note from the FCC files this past week include the transfer of stations owned by the late Stephen Marks were transferred to Mary Marks, as personal representative under his will. In Michigan, this includes WBKB-TV (Alpena), WBKP-TV (Calumet), WBUP-TV (Ishpeming), WHKB-FMWCCY-AM/WOLV-FM (Houghton) and WIKB-FM/WFER-AM (Iron River). Read More
WNFA Port Huron Shifts from Music to Teaching
Ross Bible Church has flipped Christian CHR “Power 88.3” WNFA-FM (Port Huron) to Christian Preaching/Worship “Thrive Radio“. In a press release, the church announced that the station has shifted formats "to provide the Blue Water Area with a station of worship, teaching and talk; focusing on multiple different ways for individuals in our community to grow in their faith." . Read More
SALES TRAINING
LBS Sales Training: Scheduling

Mark Levy shares his thoughts on our scheduling practices. Did you know that most broadcast sellers are selling FAR too little inventory to their best advertisers? Do you know the only fair way to compare advertising results? If you don’t know the answers to both of those questions, then this session is for you!.
Ask LBS

It is common to run into difficult selling situations in the field.  Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
The BEST Program

The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
Sales Ideas

Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
DIGITAL/SOCIAL/WEB
Rethinking the Radio Station Promotions Kit for the Digital Age
Many radio stations' street teams have a standard kit that they take to promotional appearances which includes everything they might need on site. When I was a Program Director, we packed gray rubber tubs with everything from clipboards and entry forms to banners and prize wheels. Read More
Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com