by Michelle Ponto, EMG, SGP Patron
Today everyone is talking about sustainability – especially within the industrial markets where many of our clients are struggling to come up with a message that is unique and conveys what they are trying to do. This is because there is a whole spectrum of sustainability out there, ranging from the very weak to the very strong.
While some companies can share impactful innovations in the areas of recycling or new materials, most of the time, when companies talk about being sustainable, they are talking comparatively: a pack that uses fewer resources and generates less carbon emissions than others on the market. This too is a good thing, but what can you be talking about between these launches and while you are working on reaching your carbon reduction goals? Read more