In with the good...
Let's talk about (yawn) databases. But seriously...a solid donor, prospective donor, and professional advisor database is fundamental to a strong fundraising program. Even if you have a database, if it is not maintained on a regular basis, your garbage pile is steadily filling up. Worse, if you are adopting a NEW database and you are importing old records or seriously incorrect input, you will now have to dissect the good from the garbage. And, my friends, that is a LOT of wasted time---when you should be connecting with all of your constituency instead of finding your face getting hot while you try to make sense of it all. See a rare breed below: an operations and database specialist named Jenny Kleintop, focusing on nonprofits:
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