I don’t know about you, but I feel like we have been in crisis after crisis for two years now with COVID, worker shortages, supply chain issues, the highest inflation that we have seen in years, shrinkflation, the highest gas prices ever, and now, the war in Ukraine. We have not had a break in two years. All of this can take its toll on the human psyche.

There are many things to think about when you own a business without chaos. But, as we live in this chaos, we must pay attention to how we are running our business and be sure we are doing all we can to survive and thrive.

We can’t wait until the crisis passes to assess our business and put on our critical thinking cap. Problems from a crisis or multiple crises like we have had usually do not go away quickly, so we cannot delay looking for solutions, opportunities, and new markets. We have to remain the captain of our ship and stay in charge of our destiny. Pivoting is the name of the game to seize the opportunities found in a crisis. These opportunities will keep our business alive during every crisis and allow us to thrive in the future. We cannot be afraid to pivot as many times as needed.

What it takes to pivot your business:
  • Assess the new climate and current and future markets
  • Assess your current services and  business model to see how they meet the new demands
  • Identify new opportunities, demands, and markets the new climate has brought forth
  • Identify new ways to seize the opportunities, demands, and markets you found
  • Pivot your business to accommodate these new opportunities, demands, and markets
  • Identify how you will sell and market these new opportunities to your current and new markets
  • Sell and market your current and new services to the markets that have a high demand for them
  • Adopt new processes and procedures for these new opportunities
 
Like many things in life, it may be hard to see the opportunities right in front of us. But, it is a must to stay in business in chaos. If you need help identifying new opportunities, demands, or markets, or how to pivot your business or sell or market, I am here to help. I have helped many investigators successfully pivot their business in the last 20 years and many in the last couple of months. For a FREE consultation, please call me at 678-583-0401 or email me at diana.garren@trueperceptions.com.