Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
|
Snapchat Launches ‘Dynamic Travel Ads’ To Help Travel Marketers Reach Interested Audiences |
|
With travel back on the cards in many regions, Snapchat’s looking to help travel advertisers reach its captive audience with new Dynamic Travel Ads.
The DL: With the rise of travel back in many regions, Snapchat is now offering Dynamic Travel Ads, which are designed to help travel advertisers reach their target audience. According to Snap, Dynamic Travel Ads are designed to retarget users who have already visited a site or app before, and those who are most likely to be interested in a particular destination or flight route. They use the company's pixel tracking and activity tracking to identify their exact behaviors which allows advertisers to deliver relevant ads to specific audiences based on their popularity. For many businesses, the price, availability, and messaging of products vary significantly by region. With the new feature, Snapchat allows advertisers to create a product catalog that's location-aware, which allows them to target ads to specific audiences based on their geographical location.
|
|
Meta Adds New ‘Calls’ Tab In Messenger, Leaning Into Evolving Connection Activity |
|
Meta’s leaning into the rising use of Messenger to conduct audio and video calls, with a new, dedicated ‘Calls’ tab added to the lower function bar in the app.
The DL: Meta’s Messager app has had a variety of changes over the last several years. They have pushed a lot of different functions within the bottom navigation bar, such as Messenger bots and Messenger games, which made that area of the app very cluttered and confusing. Most of these additions have been removed and a more simplified navigation bar has been present ever since. They have now added a Calls option back into the navigation bar, stating that there are 40% more daily callers on the app compared to early 2020 and there are more than 300 million audio and video calls conducted on Messager every day. This is a great way to encourage more engagement and conversations through Messenger, and getting more users to utilize the app could allow for more opportunities for advertising on the Messenger platform in the future.
|
|
Heineken Devises Bottle Opener That Shuts Down Work Apps |
|
Heineken developed a functional gadget that closes work applications when cracking a beer, part of a new push to address growing work-life imbalance under the pandemic.
The DL: In a move to raise brand awareness, as well as work-life balance, Heineken is releasing a bottle opener. While this might not sound significant, in what they call The Closer, this bottle opener will simultaneously put your laptop to sleep when cracking one open. Heineken is trying to widen the gap between work and home life as many continue to work from the comforts of their home. This is just a simple reminder to keep the work-life balance in check and to take care of yourself. Mental health and burnout can be even more important when working remotely so step away and maybe even enjoy a drink if you need one after a busy day of work.
|
|
Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue |
|
For a new advertising-supported option, Netflix could hit levels near Hulu's -- with advertising revenue per subscriber of around $13.30 per month from a possible 19 million U.S. subscribers.
The DL: Netflix could hit levels near Hulu with their new ad-supported option. They could receive roughly $3 billion in ad revenue. They are anticipating 19 million subscribers to opt in to this option. Most of these subscribers will come from Netflix’s current subscribers with some coming in as detractors, a group that is less thrilled with the subscription video-on-demand platform. These are just estimates, we will see soon what the future really holds for Netflix.
|
|
Social Media Managers Can Now Post To TikTok From Their Favorite Social Media Management Tools |
|
Social media managers, rejoice – today, TikTok has added a new set of social media management platforms to its Marketing Partners Program, which will enable you to organize, schedule and yes, publish content to TikTok from your platform of choice.
The DL: The moment every social media manager in existence has been waiting for - select social management platforms are now allowing users to schedule out TikTok's in advance!
Last week, TikTok released this statement "Today, we are excited to introduce the TikTok Marketing Partners Program’s inaugural group of badged partners in the Content Marketing specialty. These eight industry leaders - Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social - have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok."
This new integration will allow brands to plan out their short-form video content well in advance, making consistency more attainable. But, that's not all... This integration will allow brands to manage content, track profile metrics in real-time, and respond to conversations happening in the comments section. We cannot wait to see how more brands begin to add TikTok into their marketing plans with this new integration release! For assistance launching your brand's TikTok page, contact Hoffmann Murtaugh today.
|
|
We are so excited to be a part of the incredible team that just won a 2022 Silver Anvil award from the Public Relations Society of America (PRSA) in the category of Integrated Communications > Associations/Nonprofit Organizations for the work we all did together on the DIOCESE OF PITTSBURGH account! Led by our incredible leader Bob Oltmann 🏆, OPR Group, Pipitone Group, & CorCom, Inc.
"For over 75 years, the Anvils have been considered the icon of the profession and the benchmark of high performance in public relations. Silver Anvil Awards celebrate the best strategic public relations campaigns of the year, as well as outstanding organizational excellence."
|
|
If you would like to pick our brains on how to navigate the evolving integrated media landscape during this time,
we'd be happy to help.
|
|
Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
|
|
Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
|
|
|
|
|
|
|
