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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

1 February, 2024



Greetings from BBI! 2024 is here! Are you ready to make this new year the best one ever? We can help raise the skill set of your staff. Higher revenue awaits!



Pat will be speaking at Radiodays Munich on 17 March. Hope to see you there!

Happy Selling!

What are clients saying about us?

"Hello, Pat,

I wanted to say thank you for your monthly newsletters and teachings. We really appreciate everything you share with CHRI FM.

God bless you! Keep smiling!"

Dan Cole

Media Consultant

CHRI FM

Ottawa, ON


A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has three times been named one of Radio Ink's Most Influential Women in Radio


If Tomorrow Never Comes....

We only have today!

We've all heard the saying, "Never put off till tomorrow what you can do today." Wise words for anyone in sales....or for anyone wanting to make a difference in their lives. How we spend our "billable hours" determines our paychecks. It also determines much of what we accomplish in life.


One of the attributes of great salespeople is a trait we call "urgency". We test for it in our hiring process. They want it done yesterday....or now at the latest. They never put things off. They make their plan, prioritize their activities and execute the plan.


As salespeople, we keep many plates spinning wildly at all times. We need to be able to multi-task, and we need to get things done. Today is better than tomorrow.


Sometimes, however, getting things done is interrupted by another activity that we call "procrastination". I'm sure none of my readers have EVER been guilty of indulging in this activity. But, on the off chance that some of you DO engage in it from time to time, let's look at some of the major causes of procrastination and how we may avoid them.


  • I don't have time now.
  • The task is difficult.
  • The task is unpleasant.
  • I don't see why the task is so important.
  • It isn't due for a while.
  • I don't have clear or written goals.
  • I'm not organized.
  • I have too many interruptions.
  • I'm overwhelmed.
  • I have too many tasks to choose from.


Sound familiar? If so, the following activities may help you to replace procrastination with positive action:


  • Set deadlines.
  • Let others know your deadlines.
  • Start each day with the most important task on your list.
  • Do it once.
  • Break down the job into smaller parts.
  • Reduce interruptions.
  • Eliminate reasons why you can't get started on the task.
  • Create a reward for finishing the task.


It is important to recognize when we procrastinate and why. Spend a week looking at your activities and how quickly you get them done. What do you do instead of doing what you should? Once you've identified the problem, you can take steps to get things done NOW rather than later. Life gets a lot easier when we do the important rather than the urgent!


Happy Selling!

The Client's Corner

Bryson Broadcasting International is serving our clients two ways this year. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials. It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. 2024 requires strong momentum and A+ players!

Words to Live By ....


"You may delay but time will not."

Benjamin Franklin

"The lesson

Start the Year Right by Adding This To Your Library

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

Fun at the Massachusetts Broadcasters Convention


Thanks for attending "Creating a Bespoke Campaign."

It all starts with how consumers buy things!


We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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