Exhibitor Newsletter Sponsored by:

Good Morning Exhibitors,

Welcome to the 66th Toronto International Boat Show!

We are SO EXCITED and READY to welcome everyone to this year’s Show!

As producers of the Premiere Boat Show in Canada and the Largest Indoor Boat Show in North America…this incredible event has shaped up to be better than ever.

We sincerely want to say Thank You!

Thank you to all 500+ Exhibitors & Sponsors for your participation and first class displays. And, for your fantastic social media engagement with the Show! The positive vibe here throughout move-in has been great. Thank you for a very safe and uneventful move-in.

Thank you to all the contributors of our 440 Seminars!

Big shoutout to the incredible Lake exhibitors, sponsors, volunteers, suppliers and participants involved in helping us develop 70 hours of boating content on the World’s Largest Indoor Lake for Boaters.

We genuinely appreciate everyone working together with us for so many months to prepare for today’s opening. We handle a huge volume for a small team, and we genuinely appreciate everyone’s patience and understanding during the past few months – especially due to us managing so much during our execution phase.

We have a lot of information to share with you over the next ten days! We hope you’ll look forward to our daily newsletters.

On behalf of our Show Team, Venue and Suppliers – we wish you a great show. 

If you need any assistance, please reach out to us directly, through our Floor Managers or the Show Office, in Salon 103.

Sincerely,

Linda Waddell

President/Show Director

SCHEDULE OF FRIDAY'S LAUNCH EVENTS, CLICK HERE

The following section is the Media Advisory distributed by the Show's PR firm to

mainstream and boating media for 'First Look' Friday.

North America's largest indoor boat show has anchored at the Enercare Centre,

and ready to welcome more than 70,000 boaters and visitors

The Toronto Boat Show gets ready to debut the marine industry’s best of 2024 and beyond, from luxury yachts to next generation pontoons, glow-in-the-dark boating,

and the electrification of boats

OPENING DAY: FRIDAY, JANUARY 19 @ 1PM

WHAT: Electrifying the boating industry! Join us on Opening Day of the Toronto International Boat Show for a Media Preview and “unveiling” of some of the most exciting new boat innovations and trends. From the revolutionary zero-noise electric Avator motor from Mercury; to the world’s lightest all-electric jet ski; and the emerging sport of e-foiling – the future of boating is here!

In addition product unveilings and in-water demonstrations, some of Canada’s top riders and national champions will put on a spectacular showcase of wakeboarding and waterskiing stunts. 

PLUS - A chance for media to try glow-in-the-dark boating activities for the first time ever on the World’s Largest Indoor Lake for Boaters!

FRIDAY'S SCHEDULE: 

• 1:15PM – 1:30PM: Media Sign-In (Wakeboarding showcase)
• 1:30PM – 2PM: UNVEILINGS -- Top products and in-water demonstrations
• 2PM - 2:30PM: Glow in the Dark Boating – Open to media

Doors to the public open from 1pm – 7pm: Media can capture crowds and general b-roll of hundreds of boats on display, more product launches, and the debut of a 46’ luxury yacht taking centre stage at the show.

Hundreds of new products will make its Canadian debut at the Toronto International Boat Show. Stay tuned for full list of new product launches taking place on First Look Friday, including a special appearance and remarks from Dave Foulkes, CEO of Brunswick Corporation, a global leader in marine recreation and technology (4pm at Princecraft Booth; 5pm at Mercury Marine Booth).

Mercury Marine was named a 2024 Consumer Electronics Show (CES) Innovation Award Honoree in the Sustainability, Eco-Design & Smart Energy category for the

Avator 20e and 35e electric outboards. Booth 1847.

The Future of Boating is Electric! Danish design and innovation leader, Rand, will unveil

its newest eco-conscious, sleek, and user-friendly electric boat. The Lake.

The World's Lightest Electric Powered Surfboards from JETSURF. Booth E105.

Zero emissions, zero smell, zero noise, the award-winning TAIGA Orca all-electric jet ski is re-inventing on-water powersports with a new 2024 performance model. Booth 136.

Propelling watersports into the future. Imagine flying above the water

on a Fliteboard, the world's most advanced electric foil board that is leading

the race in the fastest-growing sector of efoils. Booth 1847.

Boating made easy! Finland-based, Skipperi, is the world’s first membership-based, boat-sharing club powered by innovative app technology. The Skipperi Canada launch saw the largest number of sign-ups globally, with eight Toronto locations to go boating. Booth 137.

Crate's Lake Country Boats will be showcasing Yachts over 40-feet at the 2024 Toronto International Boat Show, including the all-new Cruisers Yacht 46' Cantius. Booth 417.

Azur Nautique is the exclusive importer for Canada of the European Red Shark Bikes products at the Toronto Boat Show; the 6-in-1 premium waterbike, that can covert to a stand-up paddleboard, kayak board, and electric scooter surf. Booth E124.

Get an up-close look at North Sails’ revolutionary lightweight, three-dimensionally shaped 3Di sails for racing, as used by America’s Cup and Volvo Ocean Race teams; and the newest products for kiteboarding, windsurfing, and wing foiling. Booth 1442.

A New Era of Luxury. The Tigé flagship (Muskoka Boat Gallery) has been reborn. Discover how the Ultré ZX that amplifies the luxuries of life on the water featuring meticulously crafted interior finishes. Booth 251.

Special Appearances & Unveiling Events:



• Brunswick Corporation CEO Dave Foulkes, will be making a special appearance at the 2024 Toronto Boat Show to celebrate its lines of electric innovations for leading brands including Princecraft, Mercury, and Fliteboard. Brunswick is a global leader in marine recreation and technology. (4:30pm, Booth 1101 & 5:00pm, Booth 801).

Brunswick CEO Dave Foulkes recently offered a peek into the future of boating at the 2024 Consumer Electronics Show (CES). 

Any exhibitor that has not purchased a 10-day parking pass cannot leave their car overnight in either the underground parking or in any of the surface lots.

The City of Toronto will be onsite issuing fines of $75. The City will be enforcing with zero tolerance.

All parking passes should prominently displayed on the dashboard.

SHOW DAYS Concessions, Food Trucks, Food stations and Bars

Friday January 19 - Sunday January 28th

• LIBERTY COFFEE - (Hall B) - daily from 9AM daily
• Great news! PIZZA PIZZA is back for the Show Days – located in the Swing Space, right in the middle of the show – hallway between Heritage Court and Mariner’s Marketplace - daily from 11AM
• BUTCHER & BOUNTY - (Hall A) daily from 11AM
• GRASS ROOTS BURGER - (Hall C) daily from 11AM
• FOOD TRUCK ZONE - ( Hall D) - daily from 11AM
• FOOD TRUCK COURT - (Mariner's Marketplace) daily from 11AM
• MUSKOKA BAR & FOOD - (Cottage Country) daily from 11AM
• 'LIVE MUSIC' IN MUSKOKA BAR - (Cottage Country) daily 1-5PM

Please note that Exhibition Place & Enercare Centre are a Cashless facility.



For Parking, Food & Beverage the venue accepts most: Credit & Debit Cards, Apple and Google Pay services.

If any attendees bring to your attention that they don't have a debit or credit card and only have cash - Please direct them to the show office where they can purchase a Visa Gift Card.

Food and beverage vending machines will accept Visa Gift Cards.

If you are planning to load/ unload during the show days at East Annex and Industry Building on Manitoba Drive please plan ahead:

• Unloading at back doors is possible 2 hours before the show opening times and after the show closing times. Maximum grace period is 30 minutes.
• Please make sure someone stays with the car or truck all times to avoid unnecessary fines and being towed. 

A reminder that unauthorized vehicles on Manitoba Drive and in the east and west loading docks during show hours will be tagged and possibly towed if left unattended during show hours.

The parking fines have increased by the city of Toronto to $75 dollars per parking ticket. Plan ahead and please take precautions to avoid paying fines.

The Show will have perimeter guard service operated by West Egg Security in the facility during move-in/move-out and show days. You are reminded, however, that the primary responsibility for safeguarding your display, your merchandise and your personal belonging is yours.

Click Here to View Security Guidelines  

Exhibition Place has a security surveillance system throughout the buildings designed for the protection of the facility and not individual exhibit spaces. Some Enercare security cameras have been updated in Galleria, Hall D. Halls A, B, C and Industry Building and East Annex security cameras are planned for upgrades in the coming year.

Some exhibitors at other shows at the Enercare centre have reported using own portable surveillance systems (pet/ home cams) at their booths for extra safety precautions and it proved resourceful.

For example, exhibitors might consider inexpensive systems like Lorex Wi-Fi Security Camera Sensor kit with hard drive recording from Costco at $199.99

Lorex 2K Spotlight Wi-Fi Security Camera Plus Sensor Kit | Costco

If you concerned that articles may disappear during the show move in and after the show closes each night and additional resource for security of products is renting a security cage from Lange ( 6'high X 5' Long X 2 1/2' wide)

Click Here for Security Cage Order Form 

IIf an emergency requiring paramedics arises, please alert any of the following and identify the location. 

• Boat Show Staff Member
• Show Office (416-263-3185)
• Information Booth Staff
• Lake Staff
• Show Security Guards (at entrances, exits, roving)

We will radio paramedics and direct them to the location. 

If the situation is non-urgent, you can also direct the individual to the Show Office (Salon 103), where paramedics can meet them.