BioPharmGuy

About 2100 people open this email each week, so we would like to wish a happy birthday to the five or six of you whose birthday is today. Get crazy!

Name Changes
Historically it was relatively rare for biotech companies to change their names. They still happened, and some of the older, more well known biotechs out there did rebrand early on (Amgen rolls off the tongue a bit better than Applied Molecular Genetics). 

Things have changed in the past few years and rebranding has become much more common. Last year we tracked 67 companies that changed their names. If you're into that sort of thing, a full list is available on our downloads page. Some were good, others...no.

Biggest Improvement - Analytics 4 Life becomes CorVista Health
That original name harkens back to late 90's professional wrestling. It was so out of place, anything would have been better. CorVista is sort of boring, but the improvement was solid.

What were they thinking? - greenovation Biotech becomes Eleva
Can't argue with this company wanting to rebrand, but Eleva sounds like they started a word and didn't finish. It's not a unique groupings of letters. Not recognizable within a text wall. Total dud.

Bad to Bad: DrugCENDr becomes CEND Therapeutics
Guess they really wanted to preserve that all caps "CEND". All caps names are not great, and CEND Therapeutics sound like a plea for help, but man, DrugCENDr was ridiculous.

Addition & Attrition
35 companies added, five removed this week. Check out the summary on our downloads page.