Celebrate the Holiday Season in Downtown Waterloo

Main Street Waterloo

Shop Small Saturday, November 26

Support Local in Downtown Waterloo

November 26^th is Small Business Saturday®, a celebration of small businesses and the positive impact they have on our community.

Small businesses are the core of our community and one small purchase can make a big difference. Every time you grab a cup of coffee from your favorite cafe, or buy a gift from a local business, you are shopping small and making an impact. When you spend $1 in a locally owned business, $0.67 stays in our community.

This holiday season, Main Street Waterloo is hosting 13 pop-up vendors in 4 locations in addition to the more than 20 retailers in Downtown Waterloo. Shop Small, shop local, shop Downtown Waterloo Saturdays. Join us in making this holiday season one to remember. Shop local and do something big.

More Details about Shop Downtown Saturdays

Winter WonderLoo is Downtown Waterloo's holiday celebration.

Experience Waterloo will host the annual tree lighting with Waterloo Lights the Night on November 26th from 6-8pm. Then join as Winter WonderLoo moves to a Holiday Season of Celebration over the four weeks between Thanksgiving and Christmas.

The event kicks off on November 26th with activities such as Letters to Santa, a scavenger hunt, a Winter Concert Series, contests, and more.

Visit Santa each Saturday in Downtown Waterloo throughout the holiday season, or write him a letter and drop it in the magical mailbox!

Join in the Winter Concert Series, including a holiday contest each Saturday!

Celebrate the season with family and friends by participating in one of our contests and activities!

Calendar of Events

Experience Waterloo hosts Waterloo Lights the Night

Our friends at Experience Waterloo will host the kick off to the holiday season on Saturday, November 26th. This is a free, family-friendly event.

Find More Details Here

www.MainStreetWaterloo.org