The Toy Insider Reveals 3 Exclusive Media Toy Preview Events for 2024



The Toy Insider, our sister publication and the No. 1 consumer resource for toys and games, has revealed dates and locations for its highly anticipated media and influencer events in 2024. Learn more…

ZURU Releases Mini Brands Sneaker and Book Collections



ZURU has released two new Mini Brands collections: Mini Brands Sneakers and Mini Brands Books. The new lines feature miniature versions of popular shoe brands and classic books. Read more…

Peanuts Characters Join Aurora’s Plush Lineup



The deal between Aurora World and Peanuts Worldwide will result in iconic Peanuts characters featured as plush, including Snoopy, Woodstock, Charlie Brown, Lucy Van Pelt, and more. Read more…

Kids Preferred Partners with Universal for Licensed Baby Toys



Kids Preferred has joined forces with Universal Products & Experiences to launch the Welcome to the Universe Baby! collection, a lineup of infant and toddler toys featuring some of Universal’s most iconic brands. Read more…

Catan Launches New Game Inspired by Sustainability



Catan is headed to the 21st century. Catan: New Energies is a new version of the iconic game set in the modern day world where players must find sustainable energy sources to power the island of Catan. Read more…

Fanattik, Hasbro Ring In the New Year with Extended Collaboration



New year, new Hasbro merch from Fanattik. The two companies renewed their licensing partnership, meaning more collectibles featuring Magic: The Gathering, Dungeons & Dragons, and Transformers are on the way in 2024. Read more at The Pop Insider…

Outright Games Launches New ‘PJ Masks’ Video Game



Outright Games is teaming up with Hasbro to launch a second video game inspired by the new PJ Masks series that launched earlier this year, PJ Masks: Mighty Alliance. Read more at The Toy Insider…

Full STEAM Ahead: A Deep Dive into the Category Shows Why STEAM is for Everyone



Parents today know that playtime is more than just play. It’s an opportunity for kids to learn, grow, and develop essential skills, when given the right tools — or toys. STEM products have earned a place in the toy aisles and the category is here to stay. Read more…

Have You Heard About MESH?



ThinkFun collaborated with resilience expert Deborah Gilboa, MD, publishing their research in a white paper and launching MESHhelps.org in 2022. Now, they invite members of the toy and game industries to participate in enacting change on a larger scale. Read more…

Simplicity in Innovation: Melissa & Doug



Innovation isn’t rocket science. Or at least it doesn’t have to be. At Melissa & Doug, the road to delivering incremental growth isn’t through cutting-edge technology or incredible feats of engineering, but through simple insights. Read more…

Droyd: Innovation on Wheels



In an era of extensive screen time and social media use, some parents wish that their kids would engage in longer periods of outdoor, active play. Droyd, a 1-year-old company that specializes in electric rideables, is answering the call by creating innovative ride-ons for kids. Read more…

Hasbro Finalizes Sale of eOne Film and TV Business to Lionsgate



The sale of Hasbro‘s eOne Film and TV business to entertainment company Lionsgate is complete. The transaction began in August. Read more…

Spin Master Finalizes Acquisition of Melissa & Doug



Spin Master has completed its acquisition of Melissa & Doug, a company that focuses on early childhood play through its sustainable wooden toys. Plans to acquire Melissa & Doug for $950 million were revealed in October. Read more…

Daiso Launches Miffy Products in the U.S.



The Joester Loria Group, the global licensing agency, revealed the 50-year-old Japanese-inspired retailer Daiso has launched a variety of Miffy products thanks to a new partnership. Read more…

Stern Pinball Selects Lloyd Dortant as European Marketing Operations Manager



Stern Pinball has expanded its international team by appointing Lloyd Dortant as its new European Marketing Operations Manager. Read more…