SAYVILLE, NY – March 9, 2021: The SGP Foundation, sister company of the Sustainable Green Printing Partnership (SGP), announced today its Sustainability Academy will offer a three-part educational series titled "Six Ways to Market Your Sustainability Advantage." The workshop will be given by David Murphy, founder & CEO of Nvent Marketing.
The three-part educational workshop series: "Six Ways to Market Your Sustainability Advantage" includes:
MARCH 30, 12:00-1:00 PM ET
Session 1 - SEO for Sustainable Printers - Get Your Business Found on Google for "Sustainable Printing Companies"
- How search engines work
- Optimizing your website for search engines
- Choosing the right search keywords for your business
- Writing about what your customers care about
- Showing Google why you matter
- Setting targets, expectations, budgets, and timelines
APRIL 13, 12:00-1:00 PM ET
Session 2 - Internet Advertising - Should You Pay Mark Zuckerberg to Promote Your Sustainable Printing Business?
- How advertising works on Google, Facebook, and LinkedIn
- Which digital ad channel is best for your print business and why
- When to pay for internet leads, when not to, and why
- When should you pay Facebook to boost your posts?
- How to maximize the ROI of your digital ad spend
APRIL 27, 12:00-1:00 PM ET
Session 3 - Social Media and PR - Do These Strategies Get Anyone to Buy Print?
- TikTok, LinkedIn, or nothing at all - What works, what doesn't, what to expect
- Likes or Shares - Who cares?
- How and where to spend your time on social media
- Public relations strategies for SGP members
The cost to participate is $199 for SGP Community Members which includes SGP Facilities, SGP Applicants, SGP Patrons, SGP Resource Partners and SGP Brand Leaders; and $299 for non-SGP Community Members. All sessions will be recorded and links made available to paid attendees. Late registrants receive the links for the recordings of events that were missed.
Join us for the free preview event to be held on March 16 at 2:00 - 2:30 PM ET.
Print facilities interested in eliminating waste, reducing energy consumption, transitioning to sustainable materials, and winning new business from organizations that require sustainable printing practices should visit www.sgppartnership.org/certification to learn more about becoming SGP certified.
About Nvent Marketing: Nvent Marketing helps print businesses thrive with their customers through marketing that performs. Its digital marketing strategies and programs are designed to help printing companies become as successful as they dream to be. Nvent creates and manages inbound and outbound marketing programs through search engine optimization, content marketing & social media management, pay-per-click search and display advertising, direct marketing & automated remarketing, website, graphic and creative services, multimedia customer communication and end-to-end campaign management, and brand strategy and business consulting. www.nventmarketing.com
About Sustainability Academy: The Sustainability Academy is powered by SGP Foundation, Inc, a 501(c)(3) nonprofit organization that provides education and information platform to guide the printing industry supply chain to a more sustainable future. SGP Foundation helps to support the efforts of members of the Sustainable Green Printing Partnership Community Members including printers, suppliers, buyers and resource partners. www.sgppartnership.org
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