Video marketing is on the brink of a major shift, driven by the rapid advancements of AI, machine learning, and both virtual and augmented reality. The rapid progress in these technologies, combined with their integration, is reshaping how businesses engage with audiences. Nine experts share how advancing tech will impact video marketing. What does this mean for our industry? What video marketing innovations might change how we connect with our clients and stakeholders? 

As we embrace the holiday spirit, there's a flicker of optimism in the real estate market. Mortgage demand has seen a 3% uptick, riding on the coattails of lower interest rates, providing a silver lining amid the challenges. Even as we navigate lows, there's a resilient pulse in applications. Refinancing has increased by 2%, down just 4% from the previous year, signaling potential opportunities. As we approach year-end, this glimmer of positivity hints at a promising start to the new year, fostering some hope and resilience in the housing sector.

Struggling with email marketing effectiveness? Experts recommend a breath of fresh air—visually rich content, interactive elements like quizzes and experimenting with humor can revitalize campaigns. Admitting to occasional missteps humanizes brands, while storytelling adds depth. Refreshing branding, embracing user-generated content and partnering with other businesses can add new dimensions. The goal is to be relevant while offering exclusive, one-of-a-kind value. These strategies will ensure subscribers keep coming back for more unique content.

First-time homebuyers are making up a larger share of the housing market, rising from 26% to 32% in the past year. While challenges such as high prices and mortgage rates persist, higher-income first-time buyers are entering the market. To afford rising costs, they employ various strategies, including borrowing from 401(k) accounts and using gifts and tax refunds. The report also notes an increase in homeownership among people of color. Despite obstacles, first-timers are finding ways to access homeownership in the competitive market.