Since her maiden voyage in 1952, the SS United States has been an icon of American culture and a global ambassador for her namesake nation. She is also closely associated with the dawn of the Ad Age.

Our digital exhibition, Advertising the United States: Discovering America’s Flagship through Prints, Posters, and Advertisements, explores the connections between the historic ocean liner, the evolution of consumer advertising, and American ideals and identity. This new exhibition is AVAILABLE NOW on our website by clicking the link HERE.

Our curatorial team has developed a one-of-a-kind experience that offer visitors a look at the intricate, exciting, and oftentimes beautiful visualizations of the SS United States in advertising. The digital exhibition also explores how these advertisements shape our understanding, experience, and memory of the SS United States by taking us aboard the "American Dream."
 
Don't forget to stop by our Advertising The United States gift shop, which features limited edition mugs, t-shirts, posters and other unique items featuring images from the exhibition.

MORE TO EXPLORE:
A SPECIAL EVENT FOR CONSERVANCY MEMBERS

Virtual Panel Discussion Being Held on Sunday, May 2 at 4:30pm EST

To celebrate the launch of our new digital exhibition, the Conservancy will be hosting a special members-only virtual panel discussion on Sunday, May 2 at 4:30pm EST. This event is open to those who have donated to the Conservancy and are active members. The panel discussion will focus on the creation of the digital exhibition, the themes highlighted in the advertisements, and how the advertisements shaped our understanding of America's Flagship and the era in which she sailed. It will also feature a Q&A discussion with members of the audience.

We are offering this special event as a thank you to Conservancy members who continue to support our efforts to preserve the SS United States for future generations. Please click the link below to register. We hope you are able to join us and we are deeply grateful for your continued support.