Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 8 Issue 43
October 19, 2023
Netflix Expands Advertising Opportunities, Adds Live Sports Sponsorships
T-Mobile, Nespresso and Frito-Lay’s Smartfood were revealed as new sponsors for the streamer at Advertising Week New York.
 

The DL: Netflix has announced new advertising opportunities, including single-title sponsorships and its first-ever live sports event. Netflix also plans to introduce a binge ad format allowing brands to insert 30 or 60-second brand spots during viewers' binge-watching sessions. The company aims to capitalize on the high engagement of its ad-supported members and provide advertisers with culturally relevant placements. These new opportunities come as Netflix's ad-supported plan membership has grown rapidly, but the revenue contribution from ads has not been significant for the company. At Hoffmann Murtaugh, we can help reach your audience on Netflix or other streaming giants. 
Unlocking The Potential Of AI And Data Analytics For Digital Advertising
In the ever-evolving world of digital marketing, new strategies and tools are constantly being introduced. However, none have yet to have the same impact as artificial intelligence (AI), which has transformed how we approach digital marketing.


The DL: New strategies and tools are constantly being introduced in digital marketing, but none have been as impactful as artificial intelligence (AI). It's believed that AI will revolutionize digital marketing. It's bringing personalization that will tailor content to specific user behaviors and preferences. One of the main benefits of using AI is automated solutions. Copywriting, writing assistance, email automation, and social media creation are just a few of the capabilities of these new AI tools. An interesting study from Stanford and MIT estimated that AI boosted worker productivity by 14% on average. AI is great at replacing repetitive mundane tasks so you can focus on other things that require more human expertise.
New Social Media Features And Updates To Know This Week
It’s time to get you the latest social media happenings this week and read about updates galore.

 
The DL: The social media space is constantly shifting, changing, improving, and moving forward. Let's highlight a few social media updates this week, including: 
 
• X's– Efforts to improve live sessions, additional enhancements to user bios for X Premium users, and the introduction of screening questions for private communities are just a few things to highlight for X.
• Threads– Threads now allows voice posts with an editing window of up to five minutes and a new edit button for posts.
• Meta– Unveiled Reels ad updates to give creatives more options to bolster the performance of their ads, featuring multi-destination carousel ads for Facebook and Instagram Reels. Instagram also introduced a "Sharing to Reels" option for seamless video sharing.
• TikTok– Announces auto-captions for all videos starting in November to enhance inclusivity.
 
Keeping up with all the changes can be a job in itself, but we help keep you in the know. So be sure to check out our weekly newsletter for the latest social media trends, changes, etc. 
Meta Expands Broadcast Channels To Facebook And Messenger
After seeing success with its broadcast Channels on Instagram, Meta is now extending the option to Facebook and Messenger as well, providing more ways for creators to share updates with their audience.


The DL: Meta is expanding its "Broadcast Channels" feature from Instagram to Facebook and Messenger. This feature allows users to follow creators and high-profile individuals for updates via direct messages. It's aimed at fostering intimate connections between creators and their audiences, avoiding algorithmic suppression. Facebook creators can highlight their channels on their pages and promote them in feeds. In Messenger, pages can create broadcast channels to share updates, including text, photos, videos, and more. While currently limited to Instagram Creators, Meta CEO Mark Zuckerberg suggests that Pages may also gain this capability, offering a new way for brands to engage with their audiences.
Around The Town...
Thank you to everyone who attended our first HMDL Live event virtually and in person yesterday! We hope you found it both insightful and helpful. Be on the lookout for future HMDL Live events!
We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.
Hoffmann Murtaugh
 Pittsburgh, PA 15212 (412) 741-8618
Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.