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What is the ECC Insider?
The ECC Insider is designed for United Way's employee campaign coordinators (ECCs), to give you tips and resources to make your campaign a success. You can see our collection of these and other resources in our Campaign Toolkit.
Year-End Giving
Your Year-End Giving Push

As the end of the year approaches, call upon your company's holiday spirit, and invite staff who haven't given to make a donation before the end of the year. Remind prospective donors that a gift to United Way is a gift to the entire community of Racine County.

If you start early, you can turn your year-end giving push into a mini campaign of its own. Here are some ideas:

  • If you haven't already, schedule a #GivingTuesday ask for Nov. 30 to reach people planning on celebrating the day with charitable contributions.
  • Extend your #GivingTuesday ask through the end of the year by repurposing any messaging or collateral.
  • Work smarter, not harder. Share and forward United Way's campaign emails and posts so you don't have to recreate your own.
  • Encourage staff to do their holiday shopping on Amazon Smile. Select United Way as your charity, and Amazon will donate a portion of every purchase to us.

Tips and Tricks

Need some smart and fast ways to finish your campaign out?

  • If a financial gift isn't in the cards for some of your teammates, invite them to consider our volunteer opportunities for another way to participate in sustaining our community. We're also happy to coordinate a volunteer opportunity specifically to your team — just reach out to your United Way contact person.
  • Volunteers are twice as likely to give as non-volunteers, so reach out to any regular volunteers among your staff to find out if they'd like to expand their support for United Way.
  • Remind your teammates that following us on social media (links in the footer) and liking and sharing our posts is another effective way to support us. Word of mouth is the most effective way for us to reach new people, and we need the entire community's support to create community-wide change.
  • Thank you, as always, for the work you do to help us reach as much of the Racine County community as possible! Your work is so important to United Way and our 40+ partner organization, and you're creating impact that benefits the entire community.
Tools for Success
Last Step: Wrap-Up
Next Step: Thank You
Coming Up
Third week of every month
Virtual

Our impact tours are free, 30-minute lunch and learns where you can see firsthand the impact and day-to-day work of us and our partners. The September 2021 tour is at Julian Thomas Community School.
Kickoff Week
Sept. 12 to 18
Virtual

Watch our social media feeds closely the week leading up to Party on the Pavement! We'll be sharing stories, impact and engagement opportunities that you can reference for your campaign and pass on to your teammates.
Sept. 18, noon to 7 p.m.
Downtown Racine

Mark your calendars to join us at Party on the Pavement to help us kick off our 2021 campaign. We'll be hosting raffles, sharing Live United goodies and more! It's free to attend, and no registration is required.
Nov. 30, 2021
Virtual

#GivingTuesday is a global movement unleashing the power of radical generosity. Celebrated the Tuesday after Thanksgiving, this is a great date on which to encourage teammates to donate and think about the ways they give back to their community throughout the year.
Victory Celebration
Jan. 20, 2022
Delta Hotel, 7111 Washington Ave, Racine

Our Campaign Victory Celebration is a chance to commend ourselves on a job well done. We'll share the campaign total, talk about successes throughout the year, and give you a sneak peek at what we're planning for our Centennial year in 2022.