 |
Register today
This new virtual workshop opportunity, titled Tactics for Sponsor and Exhibitor Engagement (and Results!) in Challenging Times, will be held Tuesday, September 15, 2020, 9:30 am-12:30 pm CT. Even in the best financial times, generating non-dues revenue is an essential activity for every association, and your sponsors, exhibitors and advertisers are savvy buyers with high ROI expectations. Association professionals in charge of selling and managing these relationships often have limited sales experience, and sales is not typically their favorite hat to wear. Add COVID-19 to the mix, and financial uncertainty, staff layoffs and possible deep marketing budget cuts make the sales process more difficult than ever.
This interactive workshop is geared toward professionals who need to fine tune their sales approach, understand the latest trends and expectations from the advertiser, sponsor and exhibitor community, and learn how active listening and being empathetic can help those relationships for the short and long term.
|
|
The Summer 2020 issue of VantagePoint available online 
The Summer issue of VantagePoint magazine will arrive soon to your mailing address on file with WSAE. We recognize that you may not have access to your office mail for some time, and so are encouraging you, in the meantime, to access it online.
Educational highlights include:
- Making Sales Less Challenging in a COVID-19 World
- The Unexpected Benefits of Taking the Annual Conference Virtual
- Building a Virtual Conference Community - Insider Tips
- Essential Tips for Making Virtual a Reality
- Membership Renewal - From Virus to Value
- Networking and Engagement: An Association's Digital Ecosystem
- Cash Is the Life Blood of Business - Six Tips for Making it Flow
- Train Your Board: The Fine Art of Reading Financial Statements
- Managing the Return to Work: Key Legal Considerations
Happy reading!
|
|
WSAE 2020 Summit is canceled
Faced with the unprecedented impact of the coronavirus pandemic on our industry and the ongoing concern for our members, the WSAE Board of Directors made the difficult decision to cancel the Summit scheduled for October 26-27, 2020, at the Brookfield Conference Center. This action was taken out of caution in response to safety concerns, travel restrictions and member organization's budget constraints.
Our Education Committee is working hard to develop alternative solutions so that we may still deliver an excellent lineup of educational programming and opportunities to connect our members virtually. Please watch for additional information in the coming weeks.
WSAE Chair Kathy Raab said "While we're disappointed to have to cancel the 2020 Summit the Board felt it was in the best interest of both the organization and our members. We're committed to providing quality educational opportunities through the remainder of the year and we look forward to a larger than usual turnout when we're able to meet in person again!"
If you have any questions or concerns, or if there is anything WSAE can help you or your organization with during this unprecedented time, please contact us.
|
|
 Webinars As a CAE-Approved Provider, WSAE provides webinars that meet the professional development requirements needed to earn or maintain the Certified Association Executive credential.
On-Demand ArchivesWSAE offers an extensive library of online learning, covering a broad array of association management topics, available 24/7, at your convenience!
WSAE webinars are worth 1 CAE credit each.
|
|
Webinar topic ideas?
Do you have a great topic for a WSAE webinar, or know a potential speaker who would be interested in presenting? Contact Michelle Czosek with your ideas!
|
|
Do you have a colleague that could benefit from WSAE?
We all know what a good thing WSAE membership can be. Every member brings something to the (sometimes now virtual) table, making our association stronger with every new member. If you know someone who has never been a WSAE member, this is a great way to encourage them to check us out! Contact Suzanna at membership@wsae.org for more info! |
| Membership Benefits Links |
WSAE members can prepare for their professional designation exam through the MSAE programs at a reduced rate. Click on the images below for more information.
|
Please reach out to Michelle at mczosek@wsae.org if you have any questions related to operating during the pandemic or if there is any way WSAE can assist your organization.
|
|
|
VISIT Milwaukee launches virtual tour of Milwaukee in advance of DNC
VISIT Milwaukee unveiled an immersive virtual experience to showcase this unparalleled city and the thoughtful, resilient people who make it come together. From old fashioneds and cheese curds, to Alice's Garden's meditative labyrinth and the local music scene, this collective experience includes 30 videos that cover traditions beloved by locals and visitors alike. And they're not just your average tourism videos. These videos feature the voices of 30 passionate Milwaukeeans who share with viewers an inside look at what makes the city such a dynamic place.
"There's nothing like being in Milwaukee in person, of course, but we also know this year is unlike any other," says Peggy Williams-Smith, president and CEO of VISIT Milwaukee. "These 30 videos provide a look at our city through the eyes of the people who know it best from across the community, and we couldn't be prouder to provide this experience to the visitors who couldn't visit in person this summer, including DNC delegates, donors, and members of the press."
|
|
Google Arts & Culture celebrates Milwaukee on its global platform
Google Arts & Culture brings a digital celebration of Milwaukee music, arts, food and more to the world in collaboration with VISIT Milwaukee at g.co/Milwaukee. Google announced its partnership with 16 world-class Milwaukee institutions, including VISIT Milwaukee, bringing the city's culture, people and stories online on its Google Arts & Culture platform and app at g.co/Milwaukee. For the first time, anyone in the world can engage with organizations across the city and experience its celebratory culture (Milwaukee hosts more than 60 festivals in the summer alone). With summer festivals and vacations on pause, people can discover public art with Sculpture Milwaukee, student performances from the Milwaukee Youth Symphony Orchestra, fine art tours from the Haggerty Museum of Art at Marquette University, production shots from the Milwaukee Repertory Theater, murals from Imagine MKE and more in one digital location.
|
Wisconsin Hotel & Lodging Association announces two new board members and new executive committee appointment
The WH&LA is pleased to announce the appointment of two new members of its Board of Directors, as well as changes to Executive Committee Appointments.
Sheryl Tharman, Resident Manager of the Red Crown Lodge in Arbor Vitae, returns to the WH&LA Board of Directors, on which she served from 2012 to 2018, for a three-year term. Randee Tallwar, General Manager of the Best Western West Towne Suites and Days Inn & Suites Madison, was elected for a three-year term ending in 2022. The newly elected directors are esteemed industry leaders, selected to serve alongside a diverse group of hotel and lodging professionals from across Wisconsin.
"We are pleased to have Sheryl and Randee joining our Board," said Bill Elliott, WH&LA President & CEO. "These new additions and changes further enhance the diversity of our board, which will give us a broader perspective as we move through this critical time for our industry."
Jay Schumerth, VP of Hotels for Hostmark Hospitality, is stepping in as the 2020 WH&LA Secretary/Treasurer, with Brandon McConnell, Vice President of HR and Legal at IDM Hospitality group, becoming Vice-Chairman. The Executive Committee appointments will be ratified by the full Board of Directors at an upcoming meeting. We are pleased to share the new Executive Committee list here:
- Greg Stillman, President of Foremost Management Services in Fish Creek - Chairman
- Charlie Eggen, Vice President of F&E Hospitality - Chairman-Elect
- Brandon McConnell, Vice President of HR and Legal at IDM Hospitality - Vice Chairman
- Jay Schumerth, Vice President of Operations at Hostmark Hospitality Group - Secretary/Treasurer
- Kimberly Vele, Owner of Konkapot Lodge in Bowler - Past Chairman
- John Chastan, General Manager of Kalahari Resort in Wisconsin Dells - At-Large-Delegate
"We are thrilled to have Jay's leadership experience on WH&LA's Executive Committee," said Elliott. "We look forward to continuing the important work of advocating for Wisconsin's hotel and lodging industry while bringing timely news and educational resources to lodging professionals across the state."
|
Welcome new members
- Mehak Chopra, Badger Bay Management Company
- Jessi Jensen, Badger Bay Management Company
- Rachel Witte, Badger Bay Management Company
|
Brag a little bit - Let us help spread your good news!
Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition? Let us know! We love to help spread good news related to our industry partner members. Please send your brags to Michelle Czosek. Please note that there is no additional cost to this promotion - It is included as a benefit of your WSAE membership.
|
COVID-19 relief talks still at stalemate, and Congress home now until September
Talks on a new COVID-19 relief package have gone nowhere on Capitol Hill this week, leading to speculation that a deal won't be reached before September at the earliest. The vast majority of senators headed home last week and the House is in recess until Sept. 14, with attention shifting for the next two weeks to the Democratic and GOP conventions. Read more.
|
|
ASAE to hold program for prospective PPP applicants
Given the time sensitivity associations will face should Congress expand eligibility for the Paycheck Protection Program (PPP) to include 501(c)(6) organizations, ASAE is hosting a virtual session Aug. 18 at 2 p.m. ET to help prospective PPP applicants understand the PPP loan application process and requirements. Read more. |
|
ACTION REQUEST
Reminder: Complete ASAE's data request form
More data is requested to further demonstrate to Congress why the unfair lobbying restrictions must be lifted, and that any PPP eligibility expansion should replicate terms provided to other eligible entities. ASAE again respectfully ask for your time and support - please complete their data request form as soon as possible to help unequivocally demonstrate our community's need and help save imperiled organizations. While not exhaustive, the form is somewhat long out of necessity. You patience is greatly appreciated as you complete the form to the best of your knowledge. Thank you to the more than 500 organizations who have already completed the form. Your support and ongoing advocacy are invaluable for the association community.
|
|
ACTION REQUEST
PPP amendment would lower employee cap to 150
Vague lobbying language in PPP could potentially, even likely, exclude many organizations with fewer than 150 employees from the PPP. Ten percent is a low threshold for any organization, but, unlike for 501(c)(6) organizations, these proposed restrictions would not apply to businesses and other nonprofits. And, many 501(c)(6)s that employ fewer than 150 people could easily cross whatever ten-percent lobbying threshold the Small Business Administration were to create.
If you haven't already, now is a critical time to use ASAE's template Tweet or automated congressional appeal to urge lawmakers to expand the PPP on fair, equitable terms. We cannot overstate how important your outreach is right now. (Note: If you already sent a congressional appeal for this campaign, the system won't let you do so again. In that case, please email ASAE staff at publicpolicy@asaecenter.org for additional outreach options.)
|
|
President & CEO
Wisconsin Health Care Association/Wisconsin Center for Assisted Living
Madison
Executive Director
Executive Director Inc.
Milwaukee
Explore other career opportunities in the WSAE Career Center. |
|
|
|
|
