March 2-3
The Great Lakes Media Show! Digital in 2022!
April 21 | 1:00 - 2:00 p.m.
Free Webinar: "Approaching Auto Dealers During These Historical Times: Find the Opportunities in Today's Unique Auto Environment" with John Tkac.
March 10
MAB Broadcast Excellence Awards Day
April 21 | 1:00 - 2:00 p.m.
Free Webinar: "5 Content Creation Tips That Capture Attention, Increase Interaction and Convert Engagement To Lasting Loyalty" with Lori Lewis.
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You can still register for the
Digital Great Lakes Media Show!
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The Michigan Association of Broadcasters welcomes you to join broadcasters from across the state next week at the Digital Great Lakes Media Show. Not only does the conference offer you access to more than 50 speakers and dozens of sessions, anyone who registers is eligible to win a $250 Visa Gift Card!
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You can still register through Monday, February 28 to get live and on-demand access to the best training in the industry. Registration is only $25 for MAB Members, and $35 for Non-Members.
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#MABshow Sponsor Sit Down |
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MAB President Sam Klemet sits down with Bill Bennett, Media Solutions Account
Manager at Enco Systems. Enco Systems is a software and automation provider for
broadcasters, and is based in Southfield, Michigan.
Watch the conversation here:.
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Thank you to all our 2022 Digital Great Lakes Media Show Sponsors |
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‘MAB Broadcast Excellence Awards Day’ is March 10 |
The 2021 Broadcast Excellence Award program received 939 entries from 77 stations across the state. On March 10, we’ll be announcing and celebrating all of the winning stations with 3 live award celebrations:
10:00 a.m. - Public Radio & Television
1:00 p.m. - Commercial & Network Television
3:00 p.m. - Commercial & Network Radio
We’re looking forward to celebrating YOU and the hard work your station has done over the past year.
#BroadcastExcellenceAwards
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BROADCASTERS SERVING THEIR COMMUNITIES |
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Michigan Broadcasters Impacting Lives:
The MAB Community Book
Michigan broadcasters give a voice to the communities we serve. Local TV and radio stations deliver impactful work, daily, on-air, but as important is the work state broadcasters do in their communities.
Over the past two years, especially, Michigan broadcasters have answered the call and have been a pivotal resource for the state. From providing life-saving information on the pandemic, to covering elections and social justice, broadcasters in the state give Michiganders information needed to make decisions that impact their lives.
But, the work doesn’t stop there. Broadcasters extend their hands to raise money for organizations in need and bring awareness about businesses that help keep the state moving forward.
The MAB Community Impact Book highlights some of the incredible work of MAB member stations, but these are just SOME of the initiatives happening at stations in the state. So many others take on efforts that aren’t captured but are equally important.
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LEGISLATIVE / REGULATORY UPDATES |
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NAB Files Comments Opposing Proposed
Forest Service Fees
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The National Association of Broadcasters (NAB) has told the FCC that it opposes a proposal from the U.S. Forest Service to assess an annual programmatic fee on communication uses to cover the Forest Service’s costs of administering its communications use program. Read More
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March Regulatory Dates for Broadcasters: EAS and Next Gen TV Rulemaking Comments, Incentive Auction Reimbursements, TV Auction, GMR Licensing Deadline, and More
By: David Oxenford, Wilkinson Barker Knauer LLP
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March is one of those months where no regularly scheduled FCC deadlines fall. But there are still plenty of other deadlines and dates of importance to broadcasters that fall during this month. Read More
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WJBK's Huel Perkins and Monica Gayle Announce Retirements |
After nearly a quarter of a century together, news anchors Huel Perkins and Monica Gayle will retire from WJBK-TV (Fox 2/Detroit) at the end of March. The two announced their retirement together this past Wednesday. Read More
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The Keweenaw Bay Indian Community to Purchase Taconite Broadcasting (Marquette) |
The Keweenaw Bay Indian Community announced February 18 that they have entered into an agreement with Tom Mogush of Taconite Broadcasting Inc. to purchase his radio stations in Marquette. The KBIC currently owns WCUP-FM and WGLI-FM, both in the Western U.P. Mogush owns WMQT-FM and WZAM-AM, both based in Marquette. Read More
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WYCD's Rachel & Grunwald Inducted to Country Radio Hall of Fame |
The Country Radio Broadcasters Class of 2022 Country Radio Hall of Fame honorees have been announced and the list includes WYCD-FM (Detroit) morning personalities Rachel & Grunwald will join the Hall of Fame when induction ceremonies are held June 30 in Nashville.
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Detroit Radio Jazz Personality Rosetta Hines Passes |
Detroit radio personality Rosetta Hines-Loving, best known for her work at the former WJZZ-FM (now WDMK-FM) passed away February 14 at the age of 82. Hines was known in the Motor City as the first lady of jazz. "Her career was her life, she just loved music," said her son Mir Loving in a Detroit News story. Read More
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Upper Peninsula broadcaster Elmer Aho Dies at 90 |
Longtime Upper Peninsula broadcasters Elmer Aho, host of "American Country Gold" on WFXD-FM in Marquette, passed away this past Sunday (2/20) at the age of 91 following a brief illness. Aho was a Saturday-night fixture in U.P. radio for decades. Read More
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Radio Results Network Makes Donation to School Backpack Food Programs |
Radio Results Network (RRN), along with First National Bank & Trust of Iron Mountain have announced a donation to the Iron Mountain and Kingsford School Backpack Food Programs. These programs were started to ensure that every Friday, children in need will receive a weekend’s worth of food. Read More
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Art Vuolo, Jr. Produces Video Tribute to Frank Beckman |
"Radio's Best Friend," Michigan's Art Vuolo, Jr. has produced a heartfelt video tribute to his longtime friend, Frank Beckmann, who passed away February 12. See the video here. Art also appeared on Detroit's WJBK-TV to share his thoughts about Beckmann's long career. View here.
Thank you for sharing, Art!
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FREE WEBINAR: Approaching Auto Dealers During These Historical Times - Find the Opportunities in Today's Unique Auto Environment
Presented by John Tkac, LBS Auto Expert and Dealer Consultant
Tuesday, March 8, 2022 | 12:00 p.m. (Eastern)
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Many broadcasters have experienced extreme declines in auto revenue during the past year. Are there ways to increase your dealers’ spending with your traditional and digital promotions? John Tkac says the answer is a resounding “yes!” In this session, John will cover what has happened and where that money has gone.
How do we regain dealers' marketing dollars in the midst of their inventory challenges? How do we, as broadcasters, learn to think more like a dealer? Be one of the few ad sellers in your market who know these secrets and discover strategies to maximize your LOCAL auto ad share.
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals. They will give you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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MABF Career Outreach Event, Possible EEO Credit for Participation:
Digital Speed Networking
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The MAB Foundation’s favorite event is back, and we want you to be a part of it!
Digital Speed Networking will be held on Friday, March 25 from 10:30 a.m. - 2:00 p.m.
Stations can register 2 representatives to participate in the event, which will automatically pair professionals with job seekers for 5 minutes at a time.
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The 2022 Student Awards will be Virtual, You Can Help Make it Great! |
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MICHIGAN STUDENT BROADCAST AWARDS LIVESTREAM APRIL 13 & 14
The Michigan Student Broadcast Award Winners will be announced in live videos on April 13 (Radio) and April 14 (Television). We'll have some fun, give away some prizes, and celebrate the winners!
The MAB Foundation is looking for volunteers to help present the online awards. If you're an on-air radio or television personality, we want to get you involved! Media students from across the state will LOVE seeing and hearing from familiar faces. If you're interested in creating a fantastic digital experience for the award winners, let us know! We also have sponsorship opportunities for giveaways, Station of the Year presentation, and more! Contact Rachel at krause@michmab.com or 517-484-7447 for details. |
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How to Use RSS Feeds to Create a Free Radio Show Prep Service
By: Seth Resler, Jacobs Media Strategies
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A show prep service can be a valuable resource for on-air personalities. It can help overworked airstaff stay on top of current events. Unfortunately, prep services require you to trade out precious inventory. And they can't help your jocks keep up with local events. Read More
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Have news to share? Send your press releases to newsletter editor Dan Kelley: dkelley@michmab.com
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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