If you’ve been putting in the hard work and long hours, honing and perfecting your craft, hoping the boss will notice the next time there’s an opportunity to promote or diligently searching for that next awesome career opportunity…but getting nowhere fast, perhaps it’s time to take control of your future. Maybe it’s time to get your APR.
That’s Accreditation in Public Relations, not annual percentage rate. But it also has the power to affect your bank account, in a good way, of course.
The APR is the gold standard in the public relations field, signifying the “best of the best”. The credential:
- certifies your drive, professionalism, principles and ethics,
- sets you apart from your peers,
- positions you as a leader and mentor in the competitive public relations field, and
- demonstrates your knowledge of public relations strategy and best practices.
The APR credential is also often valued and used as screening criteria for hiring and professional advancement. Research shows accredited public relations practitioners earn more money than their non-accredited counterparts. Many seek to earn the APR credential as part of their own professional growth goals.
Who is eligible?
If you’re reading this, it’s likely that you are!
If you are a member of PRAM, employed in the professional practice of public relations or teach or administer public relations courses in an accredited college or university, you are eligible to seek accreditation. The Universal Accreditation Board recommends that anyone choosing to pursue accreditation has at least five years of professional experience in public relations.
What does it cost?
The fee is $385. SPRF offers a $100 rebate for successful candidates as a member benefit if an employer does not cover the candidate’s cost or only covers part of the cost.
Where can I find out more?
Reach out to Mara Hartmann, PRAM Central’s Career Coordinator, for help with any questions. Also find a wealth of information on PRSA’s website.