We Are More Alike than Different: Marketing Through the Generations
How can your practice POSSIBLY market to everyone?
If your practice is struggling to recruit or retain patients, it’s time to reconsider your marketing approach. During this highly relevant course, attendees will gain techniques, strategies, and platforms to maximize their message across generations.
From effectively utilizing marketing outlets to creating custom content, attendees will leave this session with the skills necessary to convert their ideal target audience into new patients. The course will also cover ways to increase efficiency and practice success by highlighting the strengths of a generationally diverse team.
LEARNING OBJECTIVES:
★ Obtain the knowledge needed to design an
effective marketing plan
★ Learn which platforms can be leveraged to
reach specific audiences
★ Identify messaging that connects with your
ideal patient
★ Develop the skills to construct a
generationally diverse marketing team
The largest generation in the workforce? Millennials. The largest growing generation on Facebook? Baby Boomers.
