Connecticut Lodging Association
12/23/2021
Results from Summer and Fall Marketing
To support the tourism industry’s recovery from the pandemic, multiple marketing campaigns and programs were implemented this past summer and fall. We’re pleased to share that they’ve been very successful! Here are the results from our summer and fall seasons.

Say "Yes" to Connecticut ran from May 1 through September 6, featuring over 1,500 Connecticut experiences, restaurants, hotels, and attractions across the many tactics of the campaign. 

We generated:
  • 756 media placements, including all local stations, NBC NY, CBS NY, MSN, and more
  •  2.3B impressions in local, regional, and national print, online, and broadcast media
  • 115M impressions in paid media
  • 3.7M visits to CTvisit.com — a 76% increase over the same time last year
  • 1.3M referrals to partners’ sites — a 12% YOY increase

Read the full campaign report for Say "Yes" to Connecticut by clicking the button below.
STR: U.S. hotel results for week ending 18 December
U.S. hotel performance surpassed the levels seen during the comparable week of 2019, according to STR‘s latest data through 18 December. 

12-18 December 2021 (percentage change from comparable week in 2019*):

  • Occupancy: 53.8% (+7.7%)
  • Average daily rate (ADR): US$121.87 (+11.6%)
  • Revenue per available room (RevPAR): US$65.61 (+20.2%) 

Percentage changes were in part lifted by the comparable week of 2019 (ending 21 December) being closer to Christmas.
Coronavirus (COVID19) in Connecticut
Connecticut Update: as of Dec. 22, 2021 4:00 p.m. portal.ct.gov/coronavirus
Overall Summary Total**; Change Since Yesterday
COVID-19 Cases 471,141; +3,366
COVID-19 Tests Reported; 13,187,357; +37,678
Daily Test Positivity; 8.93%
Patients Currently Hospitalized with COVID-19; 821; -13
**Includes confirmed plus probable cases
U.S. - COVID19: What is the current situation?
Cases & Latest Updates 12/22/21 Cases in U.S.
Total cases: 51,324,667 +204,913
Total deaths: 807,397 +2,179
Global
World Health Organization Situation Report who.int
275,233,892; cases; +4,347,876
5,364,996; deaths; +44,235

Connecticut News

Connecticut seven-day COVID positivity rate hits new high, data shows ctinsider.com

Long Lines for COVID-19 Testing in Connecticut Persist nbcconnecticut.com
National News

Omicron will not recognize state lines when it storms the US, expert says cnn.com

Covid: Who is not vaccinated in the US and what's the risk? bbc.com
Hotel News
How Technology Is Combatting the Labor Shortage and Improving Guest Experience Heading Into the Holidays hotel-online.com

Recover 2022! A Holistic Approach Is Needed to Respond to Post-Pandemic Changes

For the Week Ending December 18th U.S. Hotel Performance Surpassed Levels Seen During the Comparable Week of 2019 hotelnewsresource.com

Omicron v/s Travel – Holiday Trends from United States to Help the Industry Stay Ahead hospitalitynet.org
OSHA ETS Update for Hoteliers
AHLA will host a new webinar on Wednesday, January 5 from 3-4pm EST featuring experts in public policy and employment law. Register now to hear expert advice on how to navigate the most recent legal and policy developments impacting the OSHA’s COVID-19 Vaccination and Testing Emergency Temporary Standard (ETS). 
 
The panelists will answer questions, including: 
  • What is the current legal status of the OSHA ETS?
  • What policies need to be in place to be in compliance with the OHSA ETS?
  • When are proof of vaccination and/or weekly testing of employees required? 
  • How will OSHA enforce the ETS?

Wednesday, January 5
3-4pm EST
DCF Human Trafficking Prevention Course for Lodging
Join us Thursday, January 13th for CLA's virtual training course on Human Trafficking Prevention from the CT Department of Children and Families. This course is open to any and all lodging employees. Please register each employee who will attend the course separately.

Please send any questions in advance to info@ctlodging.org, with subject line 1/13 HTP Question. 

When: Thursday, January 13, 2021 | 2:00 PM - 4:00 PM
Resources