Keeping you connected to key credit union news and trends: April 7, 2021
Headline News
Professional Development
Lending is a Hypercompetitive Market: Find Out How to Get & Stay Ahead
Let’s talk about lending from a big picture perspective. The competition is fierce and it’s growing every day and coming from unexpected sources too. We are excited to bring Pierre Cardenas back to break it down for us in an interactive, thought provoking program for your lending leaders. Join us online May 12 & 13 from 9am to 12 noon each day to think strategically and realistically about the best way to position your loan program now and for future growth.

Our agenda includes:
  • “What would you do?” A case study in interactive small groups of similar assets size to analyze and devise strategies to save a midsize CU on the brink of NCUA take over. Then we’ll debrief and learn actual results including chronological points of discipline. 
  • Discussion of lending trends & competition including fintechs role and strategic moves to remain relevant for the next generation of members.
  • Finding scalability to balance technology and remote access while maintaining your CU’s value proposition.
  • Where does branch banking go now? Develop strategies to keep branches vital as a complement to digital strategies.

To find out more details and to register for this engaging experience, click here.
Let's Celebrate (and Educate) our Volunteers!
LCUL and MSCUA are transforming our annual Volunteer Conference into a fun, week-long celebration with top notch virtual education sessions and exciting daily raffle prizes. Held virtually May 17 – 21, Volunteer Week will consist of one 60-90 minute session per day with valuable lessons and takeaways for your Supervisory Committee Members and your Boards or Directors. To the credit union professional staff, this isn’t an exclusive event so feel free to join us if the topics catch your interest!

Added bonus: Volunteer Appreciation Gift Boxes will be distributed to the first 60 volunteers who register for four or more education sessions.

Business Development
Register Today for Fundamentals of the Mortgage Process Part 2: Taking the Loan Applications & Processing the Loan; Part 1 Archive Available
CUNA Mutual’s Private Mortgage Insurance partner, MGIC, is presenting a webinar series called, “Fundamentals of the Mortgage Process”. In addition to learning many of the acronyms used in the mortgage industry (such as APR, ARM, FRM, FNMA and GSE, to name a few), you’ll learn what it takes to originate a mortgage. The 3-part series will cover the 8 stages of the mortgage cycle, Key players in the transaction, Regulatory compliance, Loan types and programs, and much more.

Part 2: Taking the Loan Application & processing the Loan will take place on April 20 at 10:00 am. Click here to register to attend.


Who should attend? Mortgage processors, closers, loan officers, or anyone new to mortgage that wants to learn more.

Condolences
Credit Union Lending Pioneer Rex Johnson Passes Away
Rex Johnson, who pioneered expanded lending strategies by credit unions as both a CEO and with his own company, has died. Mr. Johnson was 77.

“For more than 40 years, Rex brought his unique brand of leadership and passion to the credit union industry, sharing his lending knowledge with thousands of credit unions along the way,” said the company Johnson founded, Lending Solutions, Inc., in a statement.

Johnson started Lending Solutions, Inc. (LSI) in 1994 and LSCI in 2000. He authored four best-selling books and lending videos and was elected to the Illinois Credit Union Hall of Fame and CUES Hall of Fame in 2000. In 2017 Rex received CUNA’s prestigious Phil Greer Lifetime Achievement Award from the CUNA Lending Council.

“Rex’s message was simple – ‘Help people by seeing what no one else sees’ – his mantra from the movie Patch Adams,” said LSI.
Have You Heard
NOFFCU’s Judy DeLucca Elected to Better Business Bureau Board
New Orleans Firemen’s Federal Credit Union (NOFFCU) is pleased to announce CEO Judy DeLucca has been selected to serve on Greater New Orleans Better Business Bureau’s Board of Directors.

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. People today are overwhelmed with choices – and often unsure about where to find verified, unbiased information. Last year, people turned to BBB more over 200 million times for BBB Business Profiles on more than 5.2 million businesses and Charity Reports on 11,000 charities, all available for free at bbb.org. There are local, independent BBBs across the United States, Canada, and Mexico, including BBB Serving Southeast Louisiana, which was founded in 1933 and serves 11 parishes in Southeast Louisiana.

New Orleans Firemen’s Federal Credit Union is a full-service financial institution serving over 26,000 members and more than 300 business partners across Louisiana and Mississippi, and the second oldest federally insured credit union. As a certified Community Development Financial Institution (CDFI), New Orleans Firemen’s Federal Credit Union proudly serves the underserved and brings a full array of financial service products to communities who have been underbanked and excluded by mainstream financial institutions.
Louisiana FCU Raises Funds, Awareness For Cancer Research
Louisiana Federal Credit Union (FCU) held its first all-digital Sweet Soiree fundraising auction for the American Cancer Society (ACS) on March 24. In less than three hours, the credit union and its remote attendees raised more than $7,100 to benefit ACS’ mission to fight for a world without cancer.

“Every person knows someone who has been touched by cancer,” said Rhonda Hotard, President and CEO at Louisiana FCU. “It’s great that we can still help drive the research forward through the use of digital channels.”

Sweet Soiree featured a 50/50 raffle and a live auction featuring bid items generously donated by credit union employees. The auction historically consists of sweet confections like cakes, truffles, fudge and other baked goods. However, those watching their waistline also had a chance to bid on experiential prizes, such as a future brunch outing with the CEO and opportunities to pie various leaders at the credit union.
“This year’s Sweet Soiree was just as fun and engaging as past events. Our team recognizes the importance of creating human experiences in the digital world, and it really showed during the Sweet Soiree,” said Hotard. “We are constantly adapting to the new normal in order to better serve our members, each other and organizations like ACS.”

Every dollar raised at the Sweet Soiree allows ACS to help people facing a cancer diagnosis today, educate people about how to reduce their risk for cancer or detect it early when it’s easier to treat, and fund cancer research that will help protect future generations.
Pelican State CU Hosts Free Owning the Homebuying Process Virtual Workshop
On March 23, 2021, Pelican State Credit Union hosted a free virtual workshop for guests looking to learn important information about the homebuying process.

The workshop featured Pelican Nationally Certified Credit Counselor Nanette Diaz, Mortgage Originator Chris Neal, and Baton Rouge area realtor Kristen Stanley. Pelican Financial Outreach Supervisor Melanie Henderson moderated the workshop and helped field all questions from attendees.

A total of 139 people joined through Zoom and Facebook Live. Guests that may have missed the event can view the full webinar recording on the credit union’s website.
Quote of the Week:
“Wherever you go, no matter what the weather,
always bring your own sunshine."
- Anthony J. D'Angelo