Monitor tech should be simpler. I've been thinking about computer monitors a lot recently. The inglorious release of the Apple Studio Display first triggered this, but then reviewing the ViewSonic VP2776 monitor a couple of weeks ago drove it home: Finding a "good" computer monitor for video editing is not easy. At all.
The jargon is worse than usual, there's no consistency in monitor pricing, and, far too often, you can only view monitors online. As the truism says, "on the web no one knows you're a dog." So, this week, I decided to write a tutorial on what specs to consider when buying a high-quality computer monitor for video editing. Sheesh... WHAT a can of worms!
Listening to smooth jazz while writing this week's newsletter put me into a contemplative mode. So, in the interest of introspection, I present:
In the news, NAB New York opens this week:
SonnetTech released the xMac Studio. This rack-mountable enclosure is designed for professional workflow expansion using the Mac Studio. It also includes options for up to three Thunderbolt to PCI3 expansion slots. (This is an ideal option for Avid and ProTools users.)
AI presents a lot of challenges ESPECIALLY for creative professionals. David Shapton wrote an excellent article for RedShark News on why AI will be a threat, not an opportunity, to artists and creators.
Avid launched ProTools Intro. Pro Tools Intro is built on the DNA of the Pro Tools code base, which ensures that everything a user learns and produces can go forward with them whenever they decide to move up to the more powerful Pro Tools subscription tiers. With the release of ProTools Intro, Avid canceled ProTools Free.
Brainstorm is showcasing Suite 5.1 and unveiling Suite 5.2, the latest versions of its flagship products InfinitySet, Aston and eStudio with new features designed to enhance XR content creation and workflows, streamlining the users’ ability to improve their virtual content creation using LED video walls or chroma sets to produce virtual content. Brainstorm will also showcase Edison 5.1, a simple-to-use virtual studio in a box.
Ateliere made available a free-to-use cloud storage savings calculator that allows content creators to visualize the potential cloud storage reduction and cost savings by deduplicating video using Ateliere’s unique technology.
NewTek released the NDI PTZ3 UHD camera. Not only offering 4Kp60 UHD video, the PTZ3 UHD takes pan/tilt/zoom quality to a new level with improved movement between camera presets. also, for the first time in a NewTek UHD camera, Professional XLR audio input seamlessly runs with equipment such as microphones, mixers, amplifiers, and soundboards.
Update. Last week, I covered a press release from Re:Vision Effects about RezUp. This upscaling utility supposedly improves image quality when enlarging the image. However, multiple editors reported back saying the software does not work with Apple Final Cut Pro. Also, licensing prices vary depending upon the software you run it on. Baselight is $85 per seat, while Premiere Pro/After Effects is $169.
Xytech launched its new Media Operations Platform for content producers across media, broadcast and technology companies. Xytech’s Media Operations Platform provides one command center for all media, broadcast and production teams to create and deliver content, orchestrate people, resources and facilities, and plan logistics on time, on schedule and on budget.
