Dear Elite West Brookfield Member,

We are sad to share that our West Brookfield / Barker Road location will close permanently on September 30th, 2021. As many of you know, when we purchased the clubs, we did not purchase the real estate, just the building and operations. While we have a 40-year lease for our other locations, for a variety of reasons, we had a shorter lease on this property; the Yuspehs retained ownership, and they chose to sell it to Wimmer to redevelop. This past week, Wimmer informed us that they plan to start construction in the late fall. After we alerted our team, we wanted to share this information with you as soon as possible. 

Operations will continue as usual between now and September 30th. We are committed to handling this situation as professionally and fairly for our members as possible. Here is the plan:
  • All members have the option to continue their current membership rate for the remainder of 2021 — or longer if you have a previously executed contract with us that has a longer term. 
  • You will have full access to our club located on Burleigh Road, including the pools, steam, whirlpool, sauna, and more. And please join us on August 15th for our Family Summer Splashdown from 2-5pm - RSVP via the member portal or by contacting BRMembership@EliteClubs.com.  
  • We look forward to welcoming you to your new home club! To that end, we are arranging a series of events in September for you to get to know the team, the club, and your fellow members. More details will follow — and if you have specific desires, please let us know — but these will generally include some complimentary libations and nibbles as well as some activity like a tennis mixer or group exercise class and time for socializing.  
  • Any member, including those who are still under a membership contract, who does not want to continue their membership after September 30th is welcome to cancel with an effective date of September 30th. Please let us know by September 10th, 2021 if you choose this option by completing this online form.
  • You may start using Elite Brookfield as your primary club immediately — your current member ID card will grant you access. If you need any help in getting started using the club, please contact BRInfo@EliteClubs.com.  

There are a variety of topics that we are sure you have questions about:
  • We are committed to keeping all of our team members employed and are working through the plan and schedule to do so.
  • The club will maintain normal hours and programming until September 30th. We will not have typical group tennis programming on our courts in September, so we expect the courts to have more availability than you have experienced in the past, particularly in the afterschool and early evening hours. Please take advantage of that! 
  • We expect to offer most of your favorite group exercise classes at our Burleigh location in October. Details will follow as we finalize the schedule. 
  • We are not setting up any permanent court time at West Brookfield this season. If you would like to have permanent court time this season at a different club location, please contact Tennis@EliteClubs.com.
  • We are launching a new all-inclusive family membership program in October which all family memberships will be able to enjoy while taking advantage of our Burleigh Road club. These programs include complimentary monthly Kids Night Out events, family tennis playdates, kids fitness classes, and much more. We’ll be sharing more information soon — we want to make sure you know that those with family memberships are welcome to take advantage of these programs as they roll out as well.  
  • For those who have permanent lockers, we will need these to be emptied by September 30th. Should you want to get a permanent locker at our Burleigh location, please contact BRInfo@EliteClubs.com.
  • We will not be selling any equipment to individuals — all of the equipment will either be relocated to other facilities, donated to a facility that we have been helping to develop in an underprivileged community, or sold to an equipment reseller.
  • We will be keeping the paddle tennis courts and plan to relaunch this program in the future at a different location, once we get appropriate construction permits. 

We have thought through and have plans to handle most situations, but there may be some things that evolve and change as we go through this process, so please stay tuned for future announcements.  

We appreciate your membership and support of the club over the years. We are saddened by this transition, but we look forward to welcoming you at Elite Brookfield and continue to offer you amazing experiences and a great community for years to come.

Sincerely,

Your Elite Leadership Team