Attracting the Cream of the Crap
Many Resellers have a problem. The business is growing so fast, the industry is so dynamic, and the technology is so compelling, they are besieged by high-quality candidates and applicants who want to get in on the action.
These companies end up wasting valuable time screening, interviewing, and hiring talented people. Who has time for that? Nobody will ever get any administrative work done.
The world is loaded with losers, misfits, and retreads, and they canât wait to start under-achieving. Hereâs how you, the IT Reseller, can attract lazy, unmotivated candidates to your company.
First, Make it All About You
Pound your chest like a gorilla as you mention every worthless award your company has ever won. Top 50 this and Hot 100 that.
Toss in plenty of buzzwords and industry jargon. After all, you want salespeople and engineers who can shovel it just like you do. Set the bar high with phrases like this: âWe objectively synthesize high-impact functionalitiesâ and âwe efficiently facilitate competitive ROIâ.
Put Motherhood and Apple Pie in Your Ads
Point out your company has:
- the best products
- the best service
- the best value
Quality is Job One. Customer satisfaction is the name of the game. Your products are all leading edge. You are the best company at being the best.
Requirements, not Benefits
Stay clear of âlandmine issuesâ such as:
- career path,
- training,
- personal development
Be sure to require advanced degrees and certifications, and use plenty of acronyms whenever possible.
Never let on what theyâll REALLY get from your company - nothing. Bupkes. Instead, use code words like this:
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