As you start planning for 2022 and laying out your marketing calendar, which areas should you be focusing on and including in your plans? These (4) categories should be front and center during your planning:

Focusing on storytelling and building a solid brand image is what will keep consumers coming back. In 2022, creating a solid brand image requires a mix of traditional media (out of home, tv, radio etc.) with digital advertising and organic growth. Use digital advertising to get your brand out there and find ways to keep growing organically. Use videos, web content that provides value, weekly podcasts, newsletters, and other forms of organic contact.

Nowadays consumers care about their world and the impact businesses have on it. According to a Sogeti Cap Gemini study, “79% of consumers are changing their purchase preferences based on social responsibility, inclusiveness, or environmental impact.”

An IBM study revealed that “Nearly six in 10 consumers surveyed are willing to change their shopping habits to reduce environmental impact. Over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible.”

Another IBM study found that “one-third of global consumers—from Gen Z to baby boomers (ages 18 to 73)—would abandon even their favorite brand if it doesn’t align with their personal values. They will pay more, and even change their buying habits, for brands that do.”

In my previous life, I worked for many media companies including the one headed by the Mouse. During my 20 year executive run with media companies, I had noticed that if an advertiser wasn't properly represented with a media expert helping them with their media planning and buying, then that company was at a disadvantage. Thus, I created a company to provide a solution to that problem.

We targeted Presidents, CEOs, Regional Managers, Marketing Directors, CMOs etc. of small and mid-sized businesses. We then went to market with our 'key' differentiator and mission. During the last decade, the company has grown from 2 clients in 2010 to presently close to 20.

To find out if we can help build on the results that you had started and eliminate the inherent disadvantages of buying media on your own, please reach out to us at roger@marketingkeys.com.

We'd like to welcome the United Breast Cancer Foundation to the Marketing Keys family! Their mission is to prevent and cure breast cancer by advancing the world's most promising research. It is the leading cause of cancer death in the world's poorest countries and the second leading cause of cancer death with American women. Marketing Keys will be helping United Breast Cancer Foundation's funding for research through planning and placing their Vehicle Donation marketing program in Chicago and other key markets.

Are you ready to get into the holiday spirit?

Come for the millions of holiday lights! Stay for the carousel ride!

Do you ever get stuck on what to buy for that hard to buy person on your list? Get him or her a Hooters Gift Card - the gift that is always done in good taste! Ship the card directly to their inbox or mailbox. It makes your job so much easier. And it always puts a smile on the face of the recipient. For more, Click Here!

For more information, please contact Marketing Keys at (312) 291-4630 or you can email us HERE!

Your copy should address 3 key questions: Who am I writing for? (Audience) Why should they care? (Benefit) What do I want them to do here? (Call-to-Action)

Create a great offer by adding words like "free" "personalized" "complimentary" or "customized." A sense of urgency often helps readers take an action, so think about inserting phrases like "for a limited time only" or "only 7 remaining!"

For more details, Contact us here!