There’s not much you can control during these uncertain times, but you can take steps to protect and adapt your small business for a new normal. While there is no one-size-fits-all solution, this SBDC series is designed to help you focus on critical aspects of surviving the crisis and pivoting to adjust to the new reality as our economy rebounds. The survive-and-thrive framework takes the essential business concepts of strategy and planning, finances, operations, sales & marketing, and guides you through specific questions around each concept. If you want to dive deeper into any or all these areas, you can make a 1:1 appointment with SBDC consultants offered at no cost.
Feb. 17 - Strategy & Planning
You need to set overall goals for your business and develop a plan to achieve them. What gets in the way? Running the business! In this session, you’ll learn how to step back from your day-to-day operations and ask where your business is headed and what its priorities should be.
Feb. 24 - Finances
This session reviews the building blocks of sound financial management that lets you plan for contingencies and make good decisions for your business. Ideas will be discussed for improving your cash position, evaluating your expenses, conducting reliable financial forecasting and more.
March 3 - Operations
Understanding and continuously optimizing “how things get done” in your business is critical to your success. The pandemic has made it even harder to manage. This session teaches you how to drive efficiency as key operating processes are covered to help you streamline, simplify and focus on what matters most.
March 10 - Sales & Marketing
COVID-19 has caused both a demand problem and a logistics problem. In this session, figure out how to satisfy customers' needs with your products and services despite current challenges.
