Happy New Year to all! As we reflect upon 2021 and look forward to a productive spring semester in 2022, I want to take the time to acknowledge each and every one of you for enduring, serving, surviving and thriving during this past year. On a lighter note, I look forward to this time as it is the NFL’s playoff season and the Super Bowl, during which I not only watch the game but also keenly watch the Ad Bowl to analyze the commercials as I have done for over 20 years. With a 30-second spot costing as much as $6.5 million this year, what is going to be your favorite commercial – Cheetos Flamin’ Hot Crunchy or Pringles?
Our faculty and staff have been busy serving our students and getting everything in order for the semester. The College of Business recently reorganized into the Departments of Accounting & Finance and Management & Marketing. It has been exciting seeing all the engagement and accomplishments as we grow and evolve in our new structure. I look forward to engaging with students and meeting new members of the community, and I hope to connect with each of you in the upcoming months!
Have a great start to the year and semester!
-Rama Yelkur, DBA
|
|
TWU celebrates fall 2021 graduates |
Texas Woman’s held commencement ceremonies in Houston and Denton Dec. 8-11 for its 2021 August and December graduates. It was a great way to celebrate and honor this important milestone for all students. The College of Business had a total of 335 graduates. |
|
|
TWU establishes AMA student chapter |
Texas Woman’s has started a student chapter of the American Marketing Association (AMA), which provides ways for marketers and academics to connect with the people and resources they need to be successful. Members will participate in campus activities and professional development opportunities, as well as hear from marketing-related speakers. |
|
|
TWU leadership chapter earns national recognition |
The Texas Woman’s chapter of the National Society of Leadership and Success (NSLS) achieved the status of Founder’s List by demonstrating outstanding effort in the area of chapter best practices and completing its 10 Pillars of Success. |
|
|
TWU Center for Women Entrepreneurs launches new $25,000 grant program |
TWU’s Center for Women Entrepreneurs will be accepting submissions for its women’s AdvanceHER Grant Program, which encourages women-owned businesses in Texas to grow their small businesses, starting on Friday, Feb. 4. Ten grants, each worth $25,000, will be awarded to women entrepreneurs throughout Texas. |
|
|
Adapting in challenging times: Advertising responses in a pandemic |
As advertisers entered 2020, they had big plans with creative, new ad campaigns. Then March came—and everything changed. Professor David Rylander, PhD, and Associate Professor Jeffrey Radighieri, PhD, discuss how businesses and organizations can continue to connect with customers in such a challenging time. |
|
|
The Great Resignation: Could microaggressions play a role at your company? |
In recent news headlines, there have been many reports about the Great Resignation that has erupted. In June 2021, approximately 10 million job openings were available, making a new monthly record since the Great Resignation began. Associate Professor Jason Lambert, PhD, examines the causes rooted in social justice issues and perceived differential treatment at work. |
|
|
Faculty and Staff Accomplishments |
|
-
Megan Burke, PhD, (accounting) and Sandra Gates, PhD, (accounting) had their paper, "The hidden history of Benjamin Montgomery: Slave, manager, and accountant," accepted at Accounting History (an A journal on the ABDC list).
-
Jongwha Chang, PhD, (healthcare administration) had his article, "Does Low Income Effects 5-year Mortality of Hepatocellular Carcinoma Patients?" published in the International Journal for Equity in Health. His article, "Do Market Characteristics Matter? Factors Associated with Health Information Exchange," was published in the International Journal of Environmental Research and Public Health.
-
Anastasia Miller, PhD, (healthcare administration) had her article, "Dinosaurs & Young Bucks: Generational Conflict in the Fire House," published in Firefighter Lifestyle and Health Crackyl Magazine.
|
|
TWU marketing graduate uses educational experiences to launch career |
For Texas Woman’s students, new experiences are the key to success after graduation, as December 2021 marketing graduate Delaney Mallory discovered during her time with the College of Business. |
|
|
TWU business graduate overcomes obstacles to achieve educational dreams |
Students come to Texas Woman’s for a variety of reasons, but the main one is the opportunity to achieve their educational and professional dreams in a caring and supportive environment, as December 2021 dual MBA and MHA graduate Nimishakumari Ahir de Ahir has successfully done. |
|
|
“’A private feel at a public cost’ was the billboard I used to see. I didn’t get it at first, but literally one week into the semester, it clicked. One of my first professors helped me get an internship and connected me to more people than I could have ever imagined. Everyone seems a lot more willing to help here and push me to be the best person I can possibly be. It isn’t something you see everywhere—or anywhere else—the level of care from professors. They’re there because they want to make you the best you can be, and they’re passionate about it.”
—TWU Master of Healthcare Administration Student
|
|
Qiara Suggs, MBA ’08, joined TDECU, Houston’s largest credit union, as senior vice president, chief human resources officer. She leads all aspects of human resources for the $4 billion organization and drives strategy that supports the development of growth-oriented, member-focused human capital initiatives. |
|
Mellie Smithwick, BS ’80, was appointed as the Area 5 coordinator for Delta Kappa Gamma’s Texas State Organization. She will oversee 12 chapters in the South Texas area. |
|
Do you have alumni news to share? Submit it here.
|
|
Support the College of Business |
The programs offered by the TWU College of Business are in high demand, but we need the support of alumni, friends and partners to elevate them to the next level.
Join us by investing in the college through our College of Business Support Fund and College of Business Scholarship Fund. With your help, we can have a major impact on the region, offer incredible opportunities for students and become a national leader on some of the most pressing and underrepresented topics in business today.
|
|
TWU Business Matters is published by the university's College of Business. |
|
|
|
800-283-2291 | cob@twu.edu
|
|
|
|
|
|
|
