Fostering Behavior Change Workshop
Monday, August 31
9 a.m. - 4:30 p.m.
Sarasota County UF/IFAS Extension
6700 Clark Rd.
Sarasota
The Charlotte Harbor National Estuary Program (CHNEP) invites you to a behavior change workshop on Monday, August 31, 2015 at the Sarasota County UF/IFAS Extension. The workshop will be led by marketing experts with Salter>Mitchell, who worked with the Tampa Bay Estuary Program to create the "Be Floridian" fertilizer education campaign (billboard below used in campaign).
Salter>Mitchell is a marketing and communication agency focused on change -- behavior change, culture change and changing public opinion.
Participants will be introduced to the concept and application of behavior change outreach in a way that will shift how they think about and conduct educational outreach efforts going forward, and will leave them feeling more confident about putting this practice into action.
The workshop will cover key steps to creating a successful behavior change effort -- from determining one's target behavior and audiences, to conducting research, to developing a plan with creative components purposefully designed to influence behavior. Each participants will be given their own behavior change toolkit.
Sponsors:
This training is made possible because of the generosity of CHNEP, Gulf of Mexico Coastal Training Program, International Ocean Institute-USA, Sarasota County UF/IFAS Extension, Janet and Bruce Bunch, GE Foundation and the Friends of Charlotte Harbor Estuary, Inc.
Registration: There is a registration fee of $20 with refreshments and lunch provided. Please register by noon on Monday, August 24 by completing the registration form on www.EventBrite.com.
(If the link doesn't work for you, go to www.EventBrite.com then search for CHNEP but change the location to Florida.)
AGENDA
9:00 Registration
9:30 Introduction to Behavior Change
11:00 Letting Research Guide You
12:00 Lunch
1:00 Developing Your Outreach Plan
2:00 Break
2:15 Ensuring Your Creative Serves Your Goal
4:00 Summary Wrap-Up
4:15 End of training
Directions: The training will be held at the Sarasota County UF/IFAS Extension (6700 Clark Rd, Sarasota, 941/861-9900) located east of I-75 on Clark Road at Twin Lakes Park. After entering the park, take the second right-hand and parking will be on the right. The Extension office is situated northeast of the parking areas. The conference room is adjacent to the office lobby, on the right as you enter. The main line for this complex is 941/861-9900.